# Essential Oil Deodorants The Honest Natural Deodorants are Dispensed in a Spray Bottle Design By M | Published 2015-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essential-oil References: [trndmonitor](http://trndmonitor.com/personal-care-spotlight-the-honest-co-natural-deodorant/) & [honest](https://www.honest.com/bath-and-body/deodorant) Actress and entrepreneur Jessica Alba's brand the Honest Company features a natural essential oil deodorant blend for consumers seeking beauty products that are made with chemical-free ingredients. The deodorant is made using a combination of pure oils and ingredients that are dispensed as a mist onto the body. Antiperspirants are often cited as having negative effects on the body due to the high quantity of aluminum and chemicals. The Honest deodorant offers a [natural and cruelty-free alternative](https://www.trendhunter.com/trends/natural-deodorant1) made from aloe, lemon, witch hazel, tea tree oil and eucalyptus to soothe the skin while keeping unwanted odors at bay. The combination of a liquid product and spray application also eliminates any unnecessary marks left behind on clothing. The range comes in a variety of scents including lavender and citrus. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 27% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Chemical-free Beauty Products:** Opportunity for developing natural and chemical-free alternatives in the beauty industry. - **Essential Oil Deodorants:** Growing trend of using essential oils in deodorant formulations for a natural and soothing experience. - **Spray Application for Deodorants:** Disruptive innovation opportunity in creating deodorants with spray application to eliminate marks on clothing. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for natural and chemical-free beauty products that prioritize customer well-being. - **Natural Ingredients:** Increasing demand for products made with natural ingredients, offering opportunities for innovation and growth. - **Sustainable Fashion:** Developing deodorants with spray application can reduce clothing stains, aligning with the principles of sustainable fashion. ## Related on Trend Hunter - [Calming Deodorant Sprays](https://www.trendhunter.com/trends/calming-deodorant-spray.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Probiotic Eucalyptus Deodorizers](https://www.trendhunter.com/trends/vanilla-eucalyptus.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Mineral Crystal Deodorants](https://www.trendhunter.com/trends/mineral-crystal-deodorant.md)