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# Bluetooth-Connected Fragrance Diffusers
Air Wick Debuted the Essential Mist Bluetooth Diffuser

By Grace Mahas | Published 2020-02-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/essential-mist-bluetooth-diffuser
References: [walmart](https://www.walmart.com/ip/Air-Wick-Essential-Mist-Bluetooth-Connected-Diffuser-Starter-Kit-Refill-Essential-Oils-Diffuser-Aroma-Happiness-Aromatherapy-Air-Freshener/662550737) & [walmart](https://www.walmart.com/ip/Air-Wick-Essential-Mist-Bluetooth-Connected-Diffuser-Starter-Kit-Refill-Essential-Oils-Diffuser-Aroma-Happiness-Aromatherapy-Air-Freshener/662550737)

Air Wick recently expanded its diffuser collection with the introduction of the Essential Mist Bluetooth Diffuser. The tool transforms natural essential oils into a gentle mist and each refill provides up to 45 days fragrance on low setting spraying 8 hours per day.

This cutting-edge fragrance device can be controlled with the touch of your phone. The companion app allows users to create a fragrance schedule and even control the frequency of your sessions and the fragrance intensity. Moreover, the new device will notify you when your fragrance is running low and order a refill from your phone.

You can purchase the Essential Mist Bluetooth Diffuser at Walmart with various oils including lemon, eucalyptus, lavender, and almond -- to name a few.

Image Credit: Air Wick

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 67% | Activity: 83% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What's Driving This Trend

- **Bluetooth-connected Diffusers:** Bluetooth connectivity is being integrated into diffusers to allow for more personalized user control and convenience.
- **Essential Oil Fragrance Delivery:** Innovations in diffusers and fragrance delivery are focused on using natural essential oils for scent.
- **Smartphone-enabled Home Fragrance:** New fragrance devices use companion apps to allow for more user control and personalization via smartphones.

### Who This Affects Most

- **Home Fragrance:** The home fragrance industry is seeing a push towards more natural, essential oil-based scents and smartphone connectivity.
- **Smart Home Technology:** The smart home market has an emerging opportunity to integrate smartphone-controlled fragrance devices into their offerings.
- **Essential Oil Market:** As natural and organic flavoring has been on the rise, the essential oil market can seize the opportunity to collaborate with fragrance device companies.

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