# Youthful WOC Cosmetics The ESSENCE x Ulta Beauty Girls United Collection Was Made with Teens By Laura McQuarrie | Published 2019-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essence-x-ulta-beauty-girls-united References: [premiumbeautynews](https://www.premiumbeautynews.com/en/essence-and-ulta-beauty-team-up-on) & [essence](https://www.essence.com/beauty/essence-girls-united-ulta-beauty-collaboration/) [Ulta Beauty](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows) collaborated with global media company Essence and six young black women to create the [ESSENCE](https://www.trendhunter.com/trends/sunshine-shores) x Ulta Beauty Girls United Collection. The creation of the cosmetics collection began a year ago with a mentorship program that invited six African-American teens with dreams of entering the beauty industry to receive career counseling from Essence and Ulta Beauty leaders. The four-piece collection co-created by the young women includes a colorful 12-pan eyeshadow palette,high-shine lip glosses and highlighter sticks, plus a patterned bag to keep all of the cosmetics in. The [Gen Z](https://www.trendhunter.com/trends/gen-a-z-hub) teens who were involved in the process range from ages 16 to 19 and will be sharing their journeys in the Girls United: Beautiful Possibilities web series. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 60% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Youth-led Cosmetics Collaborations:** Collaborating with young individuals to create cosmetics collections provides an opportunity for brands to tap into the creativity and perspectives of the younger generation. - **Diversity and Inclusivity in Beauty Industry:** The ESSENCE x Ulta Beauty Girls United Collection demonstrates the demand for cosmetics that cater to diverse skin tones and experiences, highlighting the need for more inclusive representation in the beauty industry. - **Mentorship Programs for Young Entrepreneurs:** Initiating mentorship programs with industry leaders can help guide and empower young individuals who are aspiring to build careers in the beauty industry, thereby fostering future innovation and talent. ### Who This Affects Most - **Beauty and Cosmetics:** The collaboration between Essence and Ulta Beauty showcases the potential for disruptive innovation in the beauty and cosmetics industry through inclusive product development and marketing strategies. - **Media and Entertainment:** The Girls United: Beautiful Possibilities web series presents an opportunity for media and entertainment industries to produce content that highlights the stories and journeys of diverse young individuals in the beauty industry. - **Retail and E-commerce:** The ESSENCE x Ulta Beauty Girls United Collection exemplifies the potential for disruptive innovation in retail and e-commerce by tapping into the growing demand for inclusive and youth-focused beauty products. ## Related on Trend Hunter - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Teen Hygiene Collections](https://www.trendhunter.com/trends/essynce-moore.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [High-Spirited Lipstick Lines](https://www.trendhunter.com/trends/ziye-burgess.md) - [Beauty Product Replicas](https://www.trendhunter.com/trends/beauty-product-replicas.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Glow-Boosting Gen Alpha Skincare](https://www.trendhunter.com/trends/yes-day.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md)