# Flavored Mineral Waters Flõ Essence Water Combines Pure Mineral Water with a Hint of Flavor By Katherine Pendrill | Published 2016-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/essence-water References: [foodbev](http://www.foodbev.com/news/new-brand-of-health-drinks-launches-pure-flavoured-mineral-waters/) & [flodrinks](https://flodrinks.com/) New beverage brand Flõ Drinks recently debuted an Essence Water range that combines pure mineral water with [natural flavoring](https://www.trendhunter.com/trends/hydration-drink-flavors). As a growing number of consumers turn to water instead of sugary beverages, this brand's use of natural ingredients sets it apart as a more wholesome option. The Essence Water range consists of natural mineral waters drawn from a well located in a forest in Brandenburg, Germany. The mineral water is incredibly pure and has less than 0.12mg of nitrates per bottle. The water is then infused with natural flavors to create refreshing varieties such as watermelon mint and blueberry vanilla. Despite the sweet-sounding flavors, the drinks are completely free from [added sweeteners, preservatives or additives](https://www.trendhunter.com/trends/boost-water). As Flõ Drinks founder Dr Ali Lazem explains, "Consumers have become more aware of sugar, sweetener and additive content in drinks which previously they perceived as healthy." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Mineral Waters:** Natural flavor-infused mineral waters as a healthier alternative to sugary beverages - **Pure Mineral Water:** Increasing demand for pure and healthy mineral water sources - **Clean Label Beverages:** Growing demand for all-natural and preservative-free beverages ### Sectors Adopting This - **Beverage Industry:** Innovations in flavored and naturally-infused mineral waters as a healthier beverage option - **Bottled Water Industry:** Opportunities for new brands to offer pure and natural mineral water sources - **Natural Food Industry:** Increasing demand for natural and clean label ingredients in the beverage industry ## Related on Trend Hunter - [Aluminum-Bottled Sparkling Waters](https://www.trendhunter.com/trends/flow-sparkling-water.md) - [Crispy Effervescent Mineral Waters](https://www.trendhunter.com/trends/sparkling-mineral-water.md) - [Flavorful Functional Hydration Drinks](https://www.trendhunter.com/trends/essentia-hydroboost.md) - [Organic Vitamin Waters](https://www.trendhunter.com/trends/flow-vitamin-infused.md) - [Colorful Vitamin-Infused Waters](https://www.trendhunter.com/trends/vitamin-water1.md) - [Mineral-Packed Seltzer Refreshments](https://www.trendhunter.com/trends/lithios-lithia-mineral-seltzer.md) - [Non-Carbonated Fizzy Water](https://www.trendhunter.com/trends/loftiwater.md) - [Double-Filtered Drinking Water](https://www.trendhunter.com/trends/floewater.md) - [Replenishing Bubbly Beverages](https://www.trendhunter.com/trends/hint-sparkling-water.md)