# Cloudberry-Powered Essence Toners Glow Recipe Launched the Cloudberry Bright Essence Toner™ By Kalin Ned | Published 2024-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essence-toners References: [sephora](https://www.sephora.com/ca/en/product/glow-recipe-cloudberry-bright-essence-toner-P509327)  [Glow](https://www.trendhunter.com/trends/cloudberry-bright-essence-toner) Recipe's Cloudberry Bright Essence Toner™ is suitable for normal, dry, combination, and oily skin. Designed to address concerns like dryness, dullness, and uneven texture, the product boasts a powerful formula with cloudberry, a [vitamin C-rich superfruit](https://www.trendhunter.com/trends/vitamin-illuminating-serum), and Coenzyme Q10 as the main ingredients. Glycerin (5%) and [rice water](https://www.trendhunter.com/trends/rice-toner) are included to seal in moisture, providing nourishment. Overall, Glow Recipe's product aims to visibly improve complexion, hydrate, and strengthen the skin. The essence toner's multitasking formula acts as a serum booster, enhancing absorption and visible benefits when used as the first step post-cleanse. The product is free of various harmful substances such as parabens, formaldehydes, phthalates, and sulfates, and contains less than one percent synthetic fragrance. It is also cruelty-free, vegan, and packaged in recyclable materials. Image Credit: Glow Recipe ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 71% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multitasking Formula:** The essence toner's multitasking formula acts as a serum booster, enhancing absorption and visible benefits when used as the first step post-cleanse. - **Powerful Ingredients:** Glow Recipe's Cloudberry Bright Essence Toner™ boasts a powerful formula with cloudberry, a vitamin C-rich superfruit, and Coenzyme Q10 as the main ingredients. - **Eco-friendly Packaging:** The product is cruelty-free, vegan, and packaged in recyclable materials. ### Where This Applies - **Beauty and Skincare:** Glow Recipe's Cloudberry Bright Essence Toner™ is a disruptive innovation opportunity for the beauty and skincare industry. - **Cosmetics:** The essence toner's multitasking formula opens up disruptive innovation opportunities in the cosmetics industry. - **Sustainability:** The eco-friendly packaging of the Cloudberry Bright Essence Toner™ presents disruptive innovation opportunities in the sustainability sector. ## Related on Trend Hunter - [Concentrated Cloudberry Toners](https://www.trendhunter.com/trends/cloudberry-bright-essence-toner.md) - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Facial-Inspired Toner Pads](https://www.trendhunter.com/trends/glow-recipe-toner-pads.md) - [Dual-Fermented Berry Toners](https://www.trendhunter.com/trends/pro-berry-pore-refining-toner.md) - [Multitasking Antioxidant Toners](https://www.trendhunter.com/trends/antioxidant-tonic.md) - [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Maple Water Toners](https://www.trendhunter.com/trends/sabbatical-beauty-essence-toner.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md)