# Eye-Catching Colored Mascaras essence Lash Princess False Lash Effect Mascara Comes in Two Hues By Michael Hemsworth | Published 2026-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/essence-lash-princess-false-lash-effect-mascara References: [shoppersdrugmart](https://www.shoppersdrugmart.ca/essence-lash-princess-false-lash-effect-mascara-burgundy/p/EQ14?variantCode=4059729541796&source=nspt) & [shoppersdrugmart](https://www.shoppersdrugmart.ca/essence-lash-princess-false-lash-effect-mascara-burgundy/p/EQ14?variantCode=4059729541796&source=nspt)  essence Lash Princess False Lash Effect Mascara has been debuted by the brand as a series of products perfect for elevating the aesthetic of a makeup look with an unexpected pop of color. The product is inspired by runway beauty and takes a fashion-forward approach that can achieve [maximum volume](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) with a [false lash effect](https://www.trendhunter.com/trends/wrap-lash-mascara) that doesn't require any fake lashes or glue. The mascara is paired with a conical brush that will grab every lash for maximum effect and boasts a formulation with plant-based waxes to maximize hold. The product comes in two color options including Purple and Burgundy that will work well with a variety of additional makeup hues. essence Lash Princess False Lash Effect Mascara is available now and can be purchased at [Shoppers Drug Mart](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara) in Canada for $5.99. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 47% | Activity: 56% | Freshness: 66% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Colored Mascara Revival:** A resurgence of pigmented mascaras is redefining lash color as a primary styling element, enabling color-forward alternatives to conventional neutral cosmetics at accessible price points. - **Plant-based Lash Formulations:** Formulations emphasizing plant-based waxes and natural ingredients are shifting product differentiation toward sustainability and skin-friendly performance that rivals synthetic hold technologies. - **Runway-inspired Everyday Makeup:** High-fashion runway aesthetics are being translated into daily-use products, blurring the line between professional editorial looks and mass-market wearable cosmetics. ### Industries Being Reshaped - **Mass-market Cosmetics:** Value-driven brands can disrupt premium categories by offering fashion-forward pigments and advanced brush designs at drugstore price tiers, altering consumer perceptions of quality and trend access. - **Drugstore Retail:** Retailers focused on convenience and reach are positioned to reshape discovery and trend adoption by curating limited-edition color launches and experiential in-store displays that compete with specialty boutiques. - **Beauty Tool Manufacturing:** Innovations in applicator geometry and materials present opportunities to replace adjunct false-lash products by delivering salon-level volumizing and separation through brush design alone. ## Related on Trend Hunter - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Luxurious Sweat-Resistant Mascaras](https://www.trendhunter.com/trends/ysl-lash-latex-mascara.md) - [Affordable Mascara Sets](https://www.trendhunter.com/trends/maybelline-sky-high-lash.md) - [Liquid Lash Extensions Mascaras](https://www.trendhunter.com/trends/extensions-mascara.md) - [Affordable Curling Mascaras](https://www.trendhunter.com/trends/affordable-curling-mascara.md) - [Lash-Bonding Complex Mascaras](https://www.trendhunter.com/trends/covergirl-lash-blast-bond-mascara.md) - [Album-Inspired False Lashes](https://www.trendhunter.com/trends/limitededition-showgirl-lash.md)