# Grass-Scented Fragrance Kits Essence de Lawn by Cub Cadet Uniquely Enhances Indoor Spaces By Laura McQuarrie | Published 2022-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/essence-de-lawn-by-cub-cadet References: [prnewswire](https://www.prnewswire.com/news-releases/winter-blues-enter-for-a-chance-to-win-essence-de-lawn-by-cub-cadet-limited-edition-fresh-cut-grass-scented-kit-301467576.html) & [CubCadet](http://CubCadet.com/TheShed)  Essence de Lawn by [Cub Cadet](https://www.trendhunter.com/trends/cub-cadet) is a [limited-edition kit](https://www.trendhunter.com/trends/aroma-kits) from the [Stanley Black & Decker](https://www.trendhunter.com/trends/the-stanley-kettlebell) brand that promises to brighten the long and cold days of winter with the scent of freshly cut grass. The special kit is exclusively available as a giveaway item and fans have the chance to get their hands on the bundle by registering online for their chance to win. The exclusive Essence de Lawn by Cub Cadet kit contains a reed diffuser, a therapeutic candle and an aromatic mist that can be applied to soft surfaces like linens or clothing. Only a handful of kits will be given away and this kind of sensorial activation is the first of its kind from the brand. From candles and incense sticks to room sprays and personal fragrances, brands are creating comforting aromatic products that provide a sense of novelty and familiarity. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 100% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Aromatic Sensorial Activation:** An opportunity exists for brands to create more immersive and engaging sensory experiences for customers through the use of unique and memorable fragrances. - **Limited-edition Giveaway Kits:** By offering exclusive and limited-edition kits, brands can create buzz and excitement among fans while providing a unique and memorable experience. - **Comforting Aromatic Products:** Brands can tap into the growing demand for comforting and soothing fragrances to provide customers with a sense of calm and relaxation. ### Industries Being Reshaped - **Home Fragrance:** Home fragrance companies can create unique and memorable scents and experiences for customers through the development of new and interesting fragrance blends. - **Lawn and Garden:** Lawn and garden companies can extend their brand reach by creating unique and memorable fragrances that bring the outdoors inside and enhance the customer experience. - **Promotional Products:** Promotional product companies can take inspiration from Essence de Lawn by Cub Cadet and offer unique and memorable giveaway kits that provide customers with a memorable and immersive experience. ## Related on Trend Hunter - [Modernized Home Scent Kits](https://www.trendhunter.com/trends/scent-stix.md) - [Hotel-Inspired Home Fragrances](https://www.trendhunter.com/trends/the-hotel-collection.md) - [Modern Winter-Inspired Fragrances](https://www.trendhunter.com/trends/winterinspired-fragrance.md) - [Fragrance-Inspired Bouquets](https://www.trendhunter.com/trends/air-wick-x-1800flowers.md) - [Festively Fragranced Holiday Hangers](https://www.trendhunter.com/trends/holiday-hangers.md) - [Winter Cleaning Product Scents](https://www.trendhunter.com/trends/fresh-winter-breeze-fragrance.md) - [Tennis Ball Fragrances](https://www.trendhunter.com/trends/scan-and-sniff.md) - [AI-Powered Home Fragrances](https://www.trendhunter.com/trends/deepscent-ai.md) - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md)