# Magazine-Branded Campus Tours The 2015 Essence College Tour Aimed to Inspired College Students By Katherine Pendrill | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/essence-college-tour References: [prnewswire](http://www.prnewswire.com/news-releases/campus-solutions-partners-with-essence-magazine-for-multi-city-college-tour-celebrating-homecoming-week-300174049.html) & [essence](http://www.essence.com/college-tour-2015) Last year, the marketing agency 'Campus Solutions' teamed up with the popular magazine 'ESSENCE' to put together the '2015 [ESSENCE College Tour](https://www.trendhunter.com/trends/kingdom-of-essentia).' Catering primarily to the magazine's female, African-American readership, the campus tour aimed to help the brand connect with college-age students. The 2015 ESSENCE College Tour involved a series of [interactive events at different college campuses](https://www.trendhunter.com/trends/hey-u-up-campaign) across the country. Each stop involved a variety of activities, including hair-styling stations, beauty demonstrations, [ESSENCE BeautyBox](https://www.trendhunter.com/trends/sunshine-shores) sign-ups, product giveaways and talks from ESSENCE writers and editors. The promotion was designed to help build brand awareness for the magazine and foster loyalty among college-age students. The ESSENCE campus tour demonstrates how brands can target students and young consumers by interacting with them directly where they live, work and study. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 28% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Campus Tours:** Disruptive innovation opportunity: Brands can create interactive campus tours to engage with students and build brand loyalty. - **Targeted Marketing to College Students:** Disruptive innovation opportunity: Brands can develop marketing campaigns specifically designed to target college-age students and build brand awareness. - **Direct Engagement with Young Consumers:** Disruptive innovation opportunity: Brands can interact with young consumers directly in their living, working, and studying environments to create brand connections. ### Where This Applies - **Marketing and Advertising:** Disruptive innovation opportunity: Develop new strategies that combine traditional marketing methods with interactive campus tours to engage with target audiences. - **Publishing and Media:** Disruptive innovation opportunity: Create magazine-specific campus tours to connect with college students and increase brand loyalty. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Establish partnerships with college campuses to offer beauty demonstrations, product giveaways, and brand experiences to young consumers. ## Related on Trend Hunter - [Skincare Tailgate Tours](https://www.trendhunter.com/trends/bubble-skincare-tailgate-tour.md) - [College-Inspired Haircare Pop-Ups](https://www.trendhunter.com/trends/interactive-pink-truck.md) - [Gen Z Vitamin Pop-Ups](https://www.trendhunter.com/trends/natures-truth.md) - [Playful Student-Targeted Interactive Pop-Ups](https://www.trendhunter.com/trends/the-one-arcade.md) - [Gamified Back-to-Campus Campaigns](https://www.trendhunter.com/trends/uo-haul.md) - [Back-to-Campus Concert Series](https://www.trendhunter.com/trends/uo-live.md) - [Direct Gen-Z Campus Engagements](https://www.trendhunter.com/trends/cnc-college.md) - [Education-Supporting Beauty Brands](https://www.trendhunter.com/trends/rooted-in-success.md) - [Experiential Marketing Campaigns](https://www.trendhunter.com/trends/campus-tour.md)