# Retro Reshoots 2 Jessica Simpson as Virna Lisi on Esquire Mag By lourdes sanchez bayas | Published 2008-04-07 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/esquire-magazine-front-cover-jessica-simpson-as-virna-lisi References: [justjared.buzznet](http://justjared.buzznet.com/2008/04/05/jessica-simpson-shaves-like-a-man/) Esquire Magazine May front cover has been leaked and it is making the rounds on the internet. The cover has Jessica Simpson shaving off what I assume is an imaginary beard. The stunt was inspired by a similar Esquire cover in 1964 featuring Italian actress Virna Lisi. The magazine is celebrating its 75th anniversary. Perhaps they sought inspiration from the wild popularity of Lindsay Lohan's retro re-shoot... **Implications** - The re-appropriation of [vintage images](https://www.trendhunter.com/trends/unseenbeauty-initiative) continues to be an avenue where businesses show their ability to combine the old with the new. The combination of [masculine and feminine](https://www.trendhunter.com/trends/contemporary-femininity) has also proved to be an interesting avenue that marketers can take to create eye-catching visuals like these of women shaving their faces like males do. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Re-appropriation of Vintage Images:** Businesses can create disruptive innovation opportunities by combining old and new elements in their marketing campaigns. - **Masculine-feminine Fusion:** Marketers can explore the combination of masculine and feminine elements to create visually striking and attention-grabbing visuals. - **Reviving Retro Techniques:** Brands can capitalize on the popularity of retro re-shoots to create unique and nostalgic experiences for their audience. ### Sectors Adopting This - **Fashion and Apparel:** Fashion brands can leverage the re-appropriation of vintage images to create compelling and retro-inspired marketing campaigns. - **Cosmetics and Beauty:** Cosmetics companies can explore the fusion of masculine and feminine elements to challenge conventional beauty ideals and attract attention. - **Media and Publishing:** Media outlets and publishers can revive retro techniques like retro re-shoots to celebrate milestones and engage their audience in a nostalgic way. ## Related on Trend Hunter - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)