# Reader-Controlled Magazines The Esquire Augmented Reality Issue is an Interactive Experience By Marissa Liu | Published 2009-11-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/esquire-augmented-reality-issue References: [esquire](http://www.esquire.com/the-side/augmented-reality) The Esquire augmented reality issue has been released and it is the first of its kind. A little marker on the front of the magazine allows you to control your reading and interactive experience of the magazine through your computer. Here’s how it works: first you must buy a copy of the Esquire augmented reality issue and then download the software on the magazine's website. There are six separate experiences that you can control: a 3D cover, a [weather-changing fashion shoot](https://www.trendhunter.com/trends/tryon-haul-lens), a time-sensitive ‘Funny Joke from a Beautiful Woman,’ a song, a photo slideshow, and an ad from [Lexus](https://www.trendhunter.com/trends/hot-summer-fun). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 46% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality in Magazines:** The Esquire augmented reality issue demonstrates the potential for interactive and immersive experiences in print media. - **Reader-controlled Content:** Reader-controlled magazines offer a personalized and engaging reading experience, allowing individuals to choose what content they want to see. - **Interactive Advertising in Print:** The inclusion of interactive ads in magazines opens up new opportunities for brands to engage with readers in innovative and captivating ways. ### Where This Applies - **Publishing:** The publishing industry can leverage augmented reality technology to revolutionize traditional print media and attract new readership. - **Marketing and Advertising:** The marketing and advertising industry can explore interactive advertising in print magazines as an effective way to capture consumers' attention and enhance brand experiences. - **Software Development:** The development of software and applications for reader-controlled magazines presents an opportunity for software developers to create customized and user-friendly platforms for interactive print media. ## Related on Trend Hunter - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [AR Tea Packages](https://www.trendhunter.com/trends/immertia.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [AR Spray Painting Experiences](https://www.trendhunter.com/trends/ar-spray-painting.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Holographic Health Concierges](https://www.trendhunter.com/trends/ar-assistant.md) - [Augmented Reality Stickers](https://www.trendhunter.com/trends/moli-fernyx.md)