# Grayscale Menswear Lookbooks The Esprit Spring 2011 Campaign Takes on Sleek Formalwear By Summer Luu | Published 2011-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/esprit-spring-2011-campaign References: [thefashionisto](http://thefashionisto.com/arthur-kulkov-sacha-mbaye-by-dan-martensen-for-esprit-spring-2011-campaign/) & [esprit](http://www.esprit.com) The guys and gals clean up nice in the Esprit Spring 2011 campaign, giving this [grayish-themed lookbook](https://www.trendhunter.com/trends/black-tag-collection) a sleek and elegant look. Outfitted in formal wear, the group of models wear [shiny suits, stylish trenchcoats](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers) and bold patterned frocks in a range of dark and light gray colors. The new line of [evening wear](https://www.trendhunter.com/trends/mcqueen-holiday-2025) is dazzling for this fun-spirited and casual label. The dressed-up ensembles from the Esprit Spring 2011 campaign take a polished turn for the best. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Shiny Suits:** The trend of shiny suits presents opportunities for innovative fabric and textile technologies. - **Stylish Trenchcoats:** The trend of stylish trenchcoats opens doors for new designs and sustainable materials in the outerwear industry. - **Bold Patterned Frocks:** The trend of bold patterned frocks creates opportunities for fashion brands to experiment with unique prints and designs. ### Where This Applies - **Fashion:** The fashion industry can explore disruptive innovations in formal and evening wear to offer new styles and experiences. - **Fabric and Textile:** The fabric and textile industry can capitalize on the demand for innovative materials in shiny suits and trenchcoats. - **Outerwear:** The outerwear industry can leverage the trend of stylish trenchcoats to introduce sustainable and eco-friendly options. ## Related on Trend Hunter - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Collaborative Workwear Tailoring](https://www.trendhunter.com/trends/engineered-garments-x-brooks-brothers.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md)