# Faux Fast Food Clothing Dunkin' Espresso-Wear Pokes Fun of Food Brands Releasing Clothing Lines By Ell Smith | Published 2018-11-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/espressowear References: [adweek](https://www.adweek.com/agencies/dunkin-mocks-branded-apparel-trend-with-cappu-chinos-americano-veralls-and-more/) & [dunkindonuts](https://www.dunkindonuts.com/en/food-drinks/hot-drinks/espresso?gclid=Cj0KCQiA_s7fBRDrARIsAGEvF8QAGUbhVtB5lLIMy7RQ5VeWKXYH277yR2deYO7eJ1wB5aFnLBfyOlAaAhzAEALw_wcB&gclsrc=aw.ds) In an effort to respond to the latest fashion craze, [Dunkin](https://www.trendhunter.com/trends/dunkin-merch)' released a faux clothing line dubbed 'Espresso-Wear,' which pokes fun at the latest pattern of [fast food brands releasing clothing lines](https://www.trendhunter.com/trends/mcdonaldland-clothing-line). The line is accompanied with a commercial that shows off "Cappu-chinos, Americano-veralls and Latte-nk Tops" -- three clothing items that have integrated cup holders so one's hands can remain free while carrying around a coffee. The clever line was designed to promote the brand's [new lineup of caffeinated beverages](https://www.trendhunter.com/trends/dunkin-dunkalatte) and serves as a creative tool to remind consumers that while style may not be its most valuable asset, making great food and drinks is. A Dunkin' spokesperson said the brand might consider making these clothing items available, but for now the brand is "concentrating on the actual new espresso drink products." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Fast Food Clothing:** Opportunity for fast food brands to enter the fashion industry by releasing clothing lines and promoting their brand. - **Integrated Cup Holders:** Opportunity for fashion brands to design clothing items with integrated cup holders, allowing consumers to carry their beverages hands-free. - **Promoting Brand Identity:** Opportunity for brands to creatively promote their products and brand identity through unique clothing lines and commercials. ### Where This Applies - **Fast Food:** Fast food industry has an opportunity to diversify revenue streams and create brand loyalty by entering the fashion industry with clothing lines. - **Fashion:** Fashion industry can explore collaborations with food brands, designing clothing items that integrate functionality, such as cup holders, and resonate with consumers. - **Beverage:** Beverage industry can leverage the concept of branded clothing items with integrated cup holders to promote their products and create a unique brand experience. ## Related on Trend Hunter - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Festive Cafe Limited Merchandise](https://www.trendhunter.com/trends/dunkin-merchandise.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Cozy Retro-Inspired Apparel](https://www.trendhunter.com/trends/retro-collection.md) - [Collaborative Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-and-stoney-clover-lane.md) - [Limited-Edition April Fool's Lines](https://www.trendhunter.com/trends/oops-collection.md) - [Cereal Milk Lattes](https://www.trendhunter.com/trends/cereal-n-milk-latte.md) - [Cheeky QSR Loungewear](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection.md)