# Celebrity-Endorsed Ice Cream Sabrina Carpenter is Set to Release Espresso-Flavored Ice Cream By Lima Kalim | Published 2024-06-11 | Updated 2024-06-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/espressoflavored-icecream References: [people](https://people.com/sabrina-carpenter-releasing-espresso-ice-cream-8660631) Sabrina Carpenter is set to release [espresso-flavored ice cream](https://www.trendhunter.com/trends/tillamook-ice-cream-flavors) on June 28th. The 25-year-old singer-songwriter's song Espresso has gained much attention, leading to the upcoming release of her ice cream. Sabrina Carpenter announced the news on her Instagram Story, with a photo of her holding a box of ice cream with her picture on it, that she is partnering with [Van Leeuwen](https://www.trendhunter.com/trends/carnival-cruise-line-x-van-leeuwen) to create this ice cream. The song was featured on [Billboard's](https://www.trendhunter.com/trends/Audio-journalism-platforms) Top 10 this week. The lyrics, which have been dubbed the song of the summer by many, include the line, "Say you can't sleep, baby, I know that's that me espresso." This collaboration can lead to a massive spike in sales for Van Leewun as this song and Sabrina Carpenter have a huge following. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 24% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Celebrity-driven Product Launches:** Leveraging the star power of Sabrina Carpenter, the release of espresso-flavored ice cream illustrates how celebrity endorsements can create substantial market buzz. - **Music-inspired Food Products:** The alignment between Sabrina Carpenter's popular song and the ice cream flavor demonstrates innovative cross-industry collaborations that capture consumer interest. - **Instagram Marketing Announcements:** Using platforms like Instagram Stories for product announcements highlights the effectiveness of social media in driving immediate consumer engagement and brand visibility. ### Who This Affects Most - **Celebrity-endorsed Consumer Goods:** The collaboration between Sabrina Carpenter and Van Leeuwen underscores the growing trend of celebrities influencing product design and consumer purchasing decisions. - **Food and Beverage:** The introduction of espresso-flavored ice cream illustrates the potential for innovation and differentiation in the crowded frozen dessert market. - **Social Media Marketing:** Announcing new product launches through Instagram demonstrates the critical role of social media in modern marketing strategies for consumer goods companies. ## Related on Trend Hunter - [Exclusive Espresso Ice Creams](https://www.trendhunter.com/trends/espresso-ice-cream-pint.md) - [Singer-Collaborative Coffee Campaigns](https://www.trendhunter.com/trends/shake-that-ess.md) - [Singer-Inspired Pop-Up Cafes](https://www.trendhunter.com/trends/short-n-sweet-cafe.md) - [Actress-Approved Ice Cream Menus](https://www.trendhunter.com/trends/sweet-on-sydney-menu.md) - [Singer Limited Promo Cups](https://www.trendhunter.com/trends/reusable-cups-promotion.md) - [Collaboration Ice Creams Flavors](https://www.trendhunter.com/trends/lights-caramel-action-ice-cream.md) - [Celebrity Strawberry Ice Creams](https://www.trendhunter.com/trends/hailey-bieber-strawberry-glaze-pint.md) - [Candy-Inspired Scent Collection](https://www.trendhunter.com/trends/sweet-tooth-1.md) - [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md)