# Carbonated Caffeine Drinks Espressoda Gives You the Best of Both Worlds By Elise Ying-Hei Ho | Published 2012-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espressoda References: [japantoday](http://www.japantoday.com/category/new-products/view/suntory-tries-carbonated-coffee-drink-espressoda) One of my favorite things in Japan is the large variety of strange beverages, but it’s most unfortunate that Espressoda, a combination of my two favorite drinks, was not made until after I left the country. Japan is no stranger to [weird, yet inventive ideas](https://www.trendhunter.com/trends/shonen-soda). As the name suggests, Espressoda is a [carbonated soda that contains espresso](https://www.trendhunter.com/trends/sparkling-orange-flavored-espresso-tonic). Coffee can sometimes be a little heavy, but the added fizziness provides a refreshing taste. [Suntory](https://www.trendhunter.com/trends/unusual-your-usual-campaign), the company that conceived this amazing drink, is one of Japan’s leading beverage companies that produces both alcoholic and non-alcoholic drinks. Although Espressoda was recently released, there have been many mixed reviews about the product, but I’m not sure what more people can ask for -- it’s like heaven in a bottle! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Carbonated Caffeine Drinks:** Opportunity for further innovation and expansion in the market of carbonated caffeinated beverages. - **Inventive Beverage Ideas:** Potential for more unique and unconventional beverage creations to cater to diverse consumer preferences. - **Combining Flavors:** Room for experimentation in combining different flavors to create new and enticing drink options. ### Where This Applies - **Beverage Industry:** Opportunities for beverage companies to capitalize on the trend of carbonated caffeine drinks and introduce their own unique offerings. - **Coffee Industry:** Potential for coffee companies to explore the creation of carbonated coffee products and tap into the growing demand for innovative beverages. - **Alcoholic Beverage Industry:** Potential for alcoholic beverage companies to incorporate carbonated caffeine drinks into their product portfolio and appeal to a wider consumer base. ## Related on Trend Hunter - [Cola-Infused Frappuccinos](https://www.trendhunter.com/trends/cola-frappuccino.md) - [Lightly Carbonated Espresso Beverages](https://www.trendhunter.com/trends/espresso-tonics.md) - [Coffee-Infused Sodas](https://www.trendhunter.com/trends/cocacola-with-coffee1.md) - [Nostalgic Fizzy Refreshments](https://www.trendhunter.com/trends/mister-pop.md) - [Matcha Espresso Lattes](https://www.trendhunter.com/trends/matcha-espresso-latte.md) - [Juicy Coffee Sodas](https://www.trendhunter.com/trends/comeback-coffee-soda.md) - [Creamy Coffee Sodas](https://www.trendhunter.com/trends/swell-soda.md) - [YouTuber-Backed Japanese Sodas](https://www.trendhunter.com/trends/cold-ones.md) - [Sparkling Honey-Citrus Coffees](https://www.trendhunter.com/trends/flight-coffees-bomber-blend.md)