# Vegan-Friendly Prepackaged Cakes The Bells of Lazenby Espresso Tiffin Has 120-Calories Per Slice By Michael Hemsworth | Published 2021-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-tiffin References: [foodbev](https://www.foodbev.com/news/bells-of-lazonby-introduces-vegan-espresso-tiffin-slices/) & [bellsoflazonby](https://www.bellsoflazonby.co.uk) The Bells of [Lazenby Espresso Tiffin](https://www.trendhunter.com/trends/apple-crumble-slices) cakes are being launched by the brand to offer consumers in the UK with a tasty way to satisfy their sweet tooth, while also highlighting a free-from recipe. The cakes come in at 120-calories per slice and are achieved with a blend of nuts with coffee and rich chocolate, and also maintaining a recipe that is gluten, wheat and milk-free. The vegan-friendly cakes are available now for purchase in the UK from [Sainsbury's](https://www.trendhunter.com/trends/buttermlk-double-choccy-snack-bar) locations at a price point of £2. Head of Brand and Marketing at Bells of Lazenby Josh Boydell-Smith spoke further on the new Bells of Lazenby Espresso Tiffin cakes saying, "The new flavour is delicious and perfect for shoppers looking for on-the-go, free-from snacks. With the trend around veganism and the rise of flexitarians going nowhere among millennials, we know shoppers are looking for ways to make their diet more plant-based. [Bells & Whistles](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices) provides a treat alternative without the guilt of breaking from a vegan diet. Free-from bakery can often feel quite stuffy. We believe our brand really re-energises the category by tapping into quality ingredients, thinking outside of the box in terms of flavour and offering something a bit more out of the ordinary – a permissively indulgent snack." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 68% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vegan Prepackaged Desserts:** Opportunity for companies to develop more vegan prepackaged dessert options to cater to the increasing trend of veganism and flexitarianism. - **Free-from Recipe Offerings:** Disruptive innovation opportunity for companies to develop more free-from recipe offerings to cater to customers with dietary restrictions or preferences. - **Permissively Indulgent Snacks:** Opportunity for companies to create more guilt-free, indulgent snacks that cater to customers looking for a sweet treat without the added calories or guilt. ### Industries Being Reshaped - **Food and Beverage:** Companies within the food and beverage industry can develop more vegan and free-from recipe options to cater to changing consumer preferences. - **Packaged Foods:** Opportunity for companies within the packaged foods industry to develop more prepackaged vegan and free-from snacks for on-the-go consumption. - **Retail:** Retailers can capitalize on the trend of veganism and flexitarianism by stocking up on more vegan and free-from pre-packaged snacks and desserts. ## Related on Trend Hunter - [Free-From Fall Snack Cakes](https://www.trendhunter.com/trends/cinnamon-swirl-cake-slices.md) - [High-Fiber Cake Snacks](https://www.trendhunter.com/trends/baked-cake-slices.md) - [Dairy-Free Carrot Cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices.md) - [Artisan-Inspired Snack Cakes](https://www.trendhunter.com/trends/premier-foods-cake.md) - [Plant-Based Holiday Treat Products](https://www.trendhunter.com/trends/mindful-bites.md) - [Plant-Based Prepackaged Desserts](https://www.trendhunter.com/trends/plantastic-millionaire-flapjacks.md) - [Crispy Plant-Based Snack Cakes](https://www.trendhunter.com/trends/kall-veggie-cakes-sea-salt-cider-vinegar.md) - [Crispy Curry-Flavored Snack Cakes](https://www.trendhunter.com/trends/thai-curry-veggie-cakes.md) - [Vegan-Friendly Colomba Cakes](https://www.trendhunter.com/trends/colomba-cake.md)