# Freshly Canned Espresso Drinks The Emmi Caffè Latte Espresso Shot is Balanced Yet Boosting By Michael Hemsworth | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-shot References: [coopathome.ch](https://www.coopathome.ch/en/Dairy-Products-%26-Eggs/Milk/Cold-Milk-Drinks/Coffee-Drinks-%26-Chai-Latte/Emmi-Caffe-Latte-Espresso-Shot/p/1013284) Canned drinks are often associated with being a lesser-than option when compared to freshly prepared varieties, but the [Emmi](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) Caffè Latte Espresso Shot aims to change this. Featuring a recipe that incorporates [freshly prepared espresso](https://www.trendhunter.com/trends/readytogo-espresso) and other fresh ingredients, the drink is positioned as being a convenient way to enjoy the coffee beverage without having to brew your own from home. The [canned espresso drink](https://www.trendhunter.com/trends/caff-latte-zero) also makes it possible to avoid busy cafes and keep breaks throughout the day more focused on actually being a time to relax. The Emmi Caffè Latte Espresso Shot contains 140mg of caffeine and has a low calorie level of just 48 per serving despite having a bit of sugar and milk in the mix to cut the bitterness of the espresso. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 51% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Freshly-canned Espresso:** Disruptive innovation opportunity: Develop new canned espresso drinks that incorporate freshly prepared espresso and other fresh ingredients, providing a convenient and premium alternative to brewing coffee at home. - **Convenient Coffee Beverages:** Disruptive innovation opportunity: Create ready-to-drink coffee options that offer the convenience of canned beverages while maintaining high-quality taste and ingredients. - **Premium On-the-go Drinks:** Disruptive innovation opportunity: Cater to the demand for premium, on-the-go beverages by developing canned drinks that position themselves as a luxurious and hassle-free option for busy professionals. ### Industries Being Reshaped - **Beverage Packaging:** Disruptive innovation opportunity: Explore new packaging solutions for canned beverages that enhance the freshness and quality of the product, capturing the attention of consumers seeking convenient options without compromising taste. - **Coffee Retail:** Disruptive innovation opportunity: Develop innovative retail strategies that bridge the gap between freshly brewed coffee and convenient canned options, attracting consumers looking for quick and satisfying coffee experiences. - **Premium Convenience Food:** Disruptive innovation opportunity: Merge the concept of premium food and convenience by introducing new lines of premium canned drinks that offer high-quality ingredients and flavors, providing a luxurious experience for consumers on the go. ## Related on Trend Hunter - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Canned Espresso Beverages](https://www.trendhunter.com/trends/flat-white-canned.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/canned-espresso-martini.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Italian Cafe-Inspired Canned Coffees](https://www.trendhunter.com/trends/lavazza-iced-ready-to-drink.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Cafe-Quality Espresso Concentrates](https://www.trendhunter.com/trends/readytogo-espresso.md)