# Gelato-Infused Espresso Shakes Cousins Subs Just Added a New Espresso Shake for the Fall Season By Katherine Pendrill | Published 2023-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-shake References: [qsrmagazine](https://www.qsrmagazine.com/news/cousins-subs-announces-colossal-pastrami-sub-and-espresso-shake) & [cousinssubs](https://www.cousinssubs.com/order/cousins-subs-milwaukee-park-place/limited-time-only/regular-espresso-shake)  Getting your caffeine fix is about to get a whole lot more exciting because [Cousins Subs](https://www.trendhunter.com/trends/wisconsin-cheese-steak-subs) just announced the debut of its new Espresso Shake. The creamy new beverage is also making its debut alongside the new [Colossal](https://www.trendhunter.com/trends/strong-ale) Pastrami Sub. Available for a limited time only, the new Espresso Shake is a rich, dessert-like take on a classic cup of joe. The new shake combines creamy vanilla gelato, a few pumps of caffeinated Espresso syrup, and a generous topping of whipped cream. The end result? The perfect fall treat. As Justin McCoy, the Vice President of Marketing at Cousins Subs puts it, “The Espresso Shake masterfully blends the boldness of espresso with the creamy texture of our vanilla gelato." Both of the new items are available now. Image Credit: Cousins Subs ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 54% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Espresso Shakes:** The new Espresso Shake combines creamy vanilla gelato, caffeinated Espresso syrup, and whipped cream for a rich and indulgent fall treat. - **Limited Time Offer:** The new Espresso Shake and Colossal Pastrami Sub are available for a limited time only. - **Bold and Creamy Combination:** The Espresso Shake masterfully blends the boldness of espresso with the creamy texture of vanilla gelato. ### Who This Affects Most - **Fast Food:** The introduction of the Espresso Shake and Colossal Pastrami Sub presents a disruptive innovation opportunity for fast food chains to introduce unique and indulgent limited-time offerings. - **Beverage:** The creation of the Espresso Shake highlights an opportunity for the beverage industry to combine traditional flavors with innovative ingredients for a truly unique and flavorful experience. - **Dessert:** The dessert industry can explore the Espresso Shake trend as a way to incorporate bold flavors and textures into their offerings, appealing to consumers seeking indulgent and satisfying treats. ## Related on Trend Hunter - [Spicy Cheesesteak Sub Sandwiches](https://www.trendhunter.com/trends/chipotle-cheese-steak-sub.md) - [Midwestern Cheese Steak Subs](https://www.trendhunter.com/trends/wisconsin-cheese-steak-subs.md) - [Shaken Oat Milk Coffees](https://www.trendhunter.com/trends/espresso-shakers.md) - [Celebratory Philly Steak Sandwiches](https://www.trendhunter.com/trends/east-coast-philly-steak.md) - [Energy-Boosting Milkshakes](https://www.trendhunter.com/trends/caramel-latte-shake.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [Espresso-Infused Frozen Custards](https://www.trendhunter.com/trends/espresso-toffee-bar.md) - [Seasonal Hot Cocoa-Inspired Shakes](https://www.trendhunter.com/trends/frozen-cocoa-shake.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md)