# Espresso Martini Bars NYC's Rose Room is Dedicated to a Beloved Coffee Cocktail By Laura McQuarrie | Published 2024-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-martini-bar References: [timeout](https://www.timeout.com/newyork/news/an-enchanted-garden-espresso-martini-bar-just-opened-at-hudson-yards-032824) & [queensyardnyc](https://www.queensyardnyc.com/rose-room)  The first-ever espresso martini bar, [Rose Room](https://www.trendhunter.com/trends/bar-ferdinand), recently opened its doors in New York City and it's a special destination devoted to serving variations on a [classic coffee cocktail](https://www.trendhunter.com/trends/espresso-martini-festival). True to its name, Rose Room features more than 4,000 real preserved roses from Flux de Fleur, a London-based floral arrangement company specializing in Eternity [Roses](https://www.trendhunter.com/trends/four-roses-experimental-series). The lush, fantastical space is also intimate, seating just 30 walk-ins at a time. The menu has five featured cocktails to savor with a base of vodka, gin or rum. While The Gold Standard is prepared with Have a Nice Day Espresso, vodka and Valrhona chocolate, 2 AM in Tulum uses Copalli Cacao Organic Rum, cinnamon, vanilla and espresso. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 76% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Specialty Cocktail Bar Experiences:** Opportunities for creating immersive cocktail bars tailored to specific beverages, enhancing customer experiences beyond traditional settings. - **Collaborative Floral Arrangements:** Innovative partnerships between hospitality venues and floral companies to elevate ambiance and aesthetics through unique decor offerings. - **Artisanal Cocktail Variation Menus:** A trend towards curated menus offering diverse cocktail options with premium ingredients, appealing to connoisseurs seeking elevated drinking experiences. ### Industries Being Reshaped - **Hospitality and Nightlife:** A sector ripe for disruptive innovation through specialized bar concepts that cater to niche preferences and provide novel social experiences. - **Floral Arrangement Services:** Potential for disruption in the floral industry by collaborating with event venues to create distinctive floral installations that enhance overall ambiance. - **Craft Spirits and Mixology:** Opportunities for innovative cocktail menus featuring artisanal variations that showcase unique flavor profiles and premium ingredients, appealing to discerning drinkers. ## Related on Trend Hunter - [Espresso Martini Flights](https://www.trendhunter.com/trends/espresso-martini-flight.md) - [Dubai Chocolate-Style Espresso Martinis](https://www.trendhunter.com/trends/dubai-chocolate-style-espresso-martini.md) - [Ready-to-Drink Espresso Martinis](https://www.trendhunter.com/trends/readytodrink-espresso-martini.md) - [Coffee Shop Espresso Martinis](https://www.trendhunter.com/trends/rays-runs-on-dunkin.md) - [Premium Espresso Martini Cans](https://www.trendhunter.com/trends/cafe-solo-espresso-martini.md) - [Rich Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-1.md) - [Canned Espresso Martinis](https://www.trendhunter.com/trends/espresso-martini-in-a-can.md) - [Ready-to-Sip Espresso Martinis](https://www.trendhunter.com/trends/nightowl-espresso-martinis.md) - [Espresso Martini Festivals](https://www.trendhunter.com/trends/espresso-martini-festival.md)