# Multi-Occasion Espresso Concentrates Espresso Coffee Concentrate Makes Iced Drinks & Cocktails By Laura McQuarrie | Published 2026-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-coffee-concentrate References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/66803/truestart-targets-the-iced-generation/) & [truestartcoffee](https://www.truestartcoffee.com/blogs/positive-energy-blog/our-coffee-concentrate-recipes)  TrueStart Coffee's Espresso Coffee Concentrate was created to meet the high demand for cafe-quality [iced coffee and coffee-based cocktails](https://www.trendhunter.com/trends/coffee-mate-cocktail-mate-mixers) prepared at home. This launch sees TrueStart Coffee move from its established instant and cold brew range into the [liquid concentrate sector](https://www.trendhunter.com/trends/starbucks-coffee-craft) because year-round cold coffee consumption is up—about 19% of consumers in the UK now drink more cold coffee than hot all year round, and this one-liter, multi-occasion concentrate provides a versatile, cost-conscious alternative to the high price of coffee shop beverages. Espresso Coffee Concentrate is a convenient, uncomplicated, affordable at-home option that's ready to add to everything from chilled tonic water to a milk of choice or, for evening occasions, a cocktail shaker with vodka and coffee liqueur. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 56% | Activity: 30% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Multi-occasion Beverage Concentrates:** Concentrated espresso formats that serve cold, hot, and cocktail uses present opportunities to replace single-serve and shop-bought options with a single versatile SKU. - **At-home Cafe Quality:** Rising consumer demand for barista-grade beverages at home signals potential for premium, ready-to-use products that replicate café taste and texture without specialized equipment. - **Alcohol-coffee Hybrid Drinks:** The blend of espresso concentrates with spirits and mixers indicates room for novel pre-mixed or mixology-ready products bridging the day-to-night beverage occasions. ### Industries Being Reshaped - **Food and Beverage Retail:** Retailers stocking multi-occasion concentrates can tap into margins previously captured by coffee shops through larger-format, value-oriented premium offerings. - **Hospitality and Mixology:** Bars and restaurants could leverage concentrated espresso to streamline cocktail prep and diversify menus with coffee-forward drinks that reduce waste and prep time. - **Consumer Packaged Goods:** CPG brands have scope to develop stable liquid concentrate formulations and novel packaging that extend shelf life while meeting home convenience and premium taste expectations. ## Related on Trend Hunter - [Compact All-In-One Espresso Machines](https://www.trendhunter.com/trends/allinone-espresso-machine.md) - [Mini Cocktail Cans](https://www.trendhunter.com/trends/cocktail-collection-mini-cans.md) - [Sculpted Swim Drops](https://www.trendhunter.com/trends/knix-swimwear-2026.md) - [Luxe Trackside Hospitality Experiences](https://www.trendhunter.com/trends/off-grid-hospitality.md) - [Caffeinated Cocktail Candles](https://www.trendhunter.com/trends/hotel-lobby-candle-x-nespresso-martini-candle.md) - [Playful Social Dining Menus](https://www.trendhunter.com/trends/girl-dinner-prixfixe-menu.md) - [Limited-Edition Strawberry Beverages](https://www.trendhunter.com/trends/strawberry-drinks.md) - [Autonomous Robot Baristas](https://www.trendhunter.com/trends/elite-robots.md) - [Cafe Brand Spirit Partnerships](https://www.trendhunter.com/trends/starbucks-reserve-bar-mixato.md)