# Espresso-Infused IPAs Starbucks' Espresso Cloud IPA is a Craft Beer with Espresso and Citrus By Joey Haar | Published 2016-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-cloud-ipa References: [mashable](http://mashable.com/2016/10/12/starbucks-beer-coffee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [1912pike](https://1912pike.com/espresso-cloud-ipa-innovation-in-your-glass/) [Starbucks](https://www.trendhunter.com/trends/iced-double-espresso)' Espresso Cloud IPA is the newest drink addition to the 'Starbucks Evenings' menu. As its name suggests, the drink is a [hoppy IPA](https://www.trendhunter.com/trends/book-ipa) that gets combined with Starbucks espresso and hints of fruit flavors for a unique handcrafted beverage. To create the Espresso Cloud IPA, Starbucks Evenings baristas need to do more than simply opening a can. The beverage doesn't come prepackaged, meaning that it needs to be prepared and mixed fresh every time it's ordered. For consumers, that means getting a unique cocktail whenever they patronize a Starbucks Evenings location. To make the Espresso Cloud IPA, baristas shake espresso over ice with orange pieces and some sweet vanilla. This shaking motion produces a [foam that is then layered](https://www.trendhunter.com/trends/frappuccino-blended-beverages) on top of a pint of IPA. The cold espresso is then served on the side, and consumers can choose to pour it into their beers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Espresso-infused Beers:** Opportunity for craft breweries to create unique flavor profiles by infusing espresso into their beer recipes. - **Freshly Prepared Cocktails:** Restaurants and bars can attract customers by offering handcrafted beverages that are prepared and mixed fresh upon order. - **Flavor Layering Techniques:** Innovative opportunities for mixologists to experiment with layering different flavors, such as espresso and citrus, for unique taste experiences. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can tap into the trend of espresso-infused beers to create new and exciting offerings for beer enthusiasts. - **Hospitality:** Restaurants and bars within the hospitality industry can leverage freshly prepared cocktails to enhance their beverage menus and attract customers. - **Mixology:** Mixologists can explore flavor layering techniques to create innovative and memorable cocktails that offer a delightful sensory experience. ## Related on Trend Hunter - [Hoppy Beer-Like Coffees](https://www.trendhunter.com/trends/hopped-up-coffee.md) - [Espresso Martini Flights](https://www.trendhunter.com/trends/espresso-martini-flight.md) - [Cosmic Collaborative Beers](https://www.trendhunter.com/trends/collaborative-beer.md) - [Iced At-Home Coffee Capsules](https://www.trendhunter.com/trends/iced-double-espresso.md) - [Tequila Cold Brew Beverages](https://www.trendhunter.com/trends/starbucks-reserve-roastery-tokyo.md) - [Replenishing Creamy Coffees](https://www.trendhunter.com/trends/cloud-coffee.md) - [Lightly Carbonated Espresso Beverages](https://www.trendhunter.com/trends/espresso-tonics.md) - [Sweet Italian-Inspired Beverages](https://www.trendhunter.com/trends/starbucks-reserve.md) - [Ube Espresso Martinis](https://www.trendhunter.com/trends/ube-espresso-martini.md)