# Caffeinated Morning Bagels Einstein Bros Bagels' 'Espresso Buzz Bagel' is Infused with Caffeine By Joey Haar | Published 2017-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-buzz-bagel References: [eater](https://www.eater.com/2017/5/4/15543984/caffeinated-bagels-einstein-bros) & [einsteinbros](https://www.einsteinbros.com/boostedbagels) Between the hours of 6 and 9 AM, bagels and coffee are the key drivers behind several national economies, so [Einstein Bros Bagels](https://www.trendhunter.com/trends/maplehouse-egg-sandwich) has combined those two aliments into a single snack with the new Espresso Buzz Bagel. The holey creation might look like a standard brown bagel, but it actually gets its coloring from a shot of caffeine infused directly into the dough. The Espresso Buzz Bagel is a powerful piece of pumpernickel. It comes with 32 milligrams of caffeine, which is about as much as the average cup of coffee. Einstein Bros has also made the creation into a [sandwich with bacon and egg](https://www.trendhunter.com/trends/breakfast-bagel-sandwich), meaning that diners can get their complete breakfast fix in a single meal that's easy to take on the go. The Espresso Buzz Bagel joins Einstein Bros new 'Boosted Bagels' menu. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Caffeinated Bagel Trend:** The Espresso Buzz Bagel highlights the emerging trend of infusing caffeine into food products for a quick energy boost. - **On-the-go Breakfast Trend:** Einstein Bros' new sandwich version of the Espresso Buzz Bagel caters to the trend of convenient and portable breakfast options for busy professionals. - **Functional Food Trend:** The caffeine-infused bagel taps into the growing demand for food that not only satisfies hunger but also provides additional benefits like increased alertness and focus. ### Where This Applies - **Food and Beverage Industry:** Food and beverage companies can explore the opportunity of developing and marketing caffeinated food products to meet the rising demand for quick energy-boosting options. - **Fast Food Industry:** Fast food chains can capitalize on the on-the-go breakfast trend by introducing portable and satisfying breakfast options that cater to busy customers' needs. - **Coffee Industry:** Coffee industry players could consider partnering with food companies to create innovative coffee-infused food items as a way to expand their product offerings and reach new customers. ## Related on Trend Hunter - [French Toast Bagel Sandwiches](https://www.trendhunter.com/trends/maplehouse-egg-sandwich.md) - [Snackable Caffeinated Donuts](https://www.trendhunter.com/trends/hostess-boost-jumbo-donettes.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Caffeinated QSR Donuts](https://www.trendhunter.com/trends/shipley.md) - [Celebratory Egg Pizza Bagels](https://www.trendhunter.com/trends/pepperoni-pizza-egg-sandwich.md) - [Maple Bagel Breakfast Sandwiches](https://www.trendhunter.com/trends/fall-flavor-fling-combo.md) - [Southern Cuisine Bagel Sandwiches](https://www.trendhunter.com/trends/country-bagels-gravy-egg-sandwich.md) - [Chorizo-Filled Breakfast Burritos](https://www.trendhunter.com/trends/chorizo-breakfast-burrito.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md)