# Espresso-Flavored Baking Chips Rex Coffee Espresso Baking Chips Give Any Dessert a Caffeine Boost By Katherine Pendrill | Published 2019-12-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-baking-chips References: [preparedfoods](https://www.preparedfoods.com/articles/123233-clabber-girl-rex-coffee-espresso-baking-chips) The Clabber Girl Corporation recently announced the debut of Rex Coffee Espresso Baking Chips. Perfect for everything from cookies to brownies, the new baking chips give any dessert a tiny caffeine boost. Rex Coffee is an artisan, small-batch roastery that's owned by Clabber Girl Corporation. The new Rex Coffee Espresso Baking Chips put a java-inspired twist on [traditional semi-sweet chocolate chips](https://www.trendhunter.com/trends/guittard-sant-72-cacao) by combining the bold taste of espresso with the sweetness of chocolate. The new Rex Coffee Espresso Baking Chips are available exclusively from [Walmart](https://www.trendhunter.com/trends/brownie-cookies) stores and come in handy 12-ounce packages. To celebrate the launch of Rex Coffee Espresso Baking Chips at Walmart stores, the brand created a digital cookbook that's available exclusively from rexcoffee.com and features 15 recipes with the product. Image Credit: *Rex Coffee.* ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Coffee Flavoring:** There is a growing trend for artisan coffee flavorings as consumers continue to seek new, sophisticated tastes. - **Novelty Dessert Products:** There is a trend for novelty dessert products as consumers look for more fun and exciting ways to enjoy sweet treats. - **Combination of Chocolate and Caffeine:** Consumers are increasingly interested in the combination of chocolate and caffeine due to the potential health benefits and the popularity of coffee culture. ### Where This Applies - **Food and Beverage:** The food and beverage industry can utilize this trend by experimenting with unique coffee and dessert combinations to create new and innovative product lines. - **Retail and FMCG:** Retail and FMCG industry can leverage the trend for novelty dessert products by offering visually interesting, easy-to-use products like pre-made mixes or baking chips that can be easily incorporated into everyday baking. - **Health and Wellness:** The health and wellness industry can promote the combination of caffeine and chocolate as a means to increase energy, improve mental clarity and reach fitness goals. ## Related on Trend Hunter - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md) - [Peppermint-Flavored Baking Chips](https://www.trendhunter.com/trends/peppermint-flavored-baking-chips.md) - [Plant-Based Baking Chips](https://www.trendhunter.com/trends/holiday-chocolate-chips.md) - [Coffee-Flavored Frostings](https://www.trendhunter.com/trends/creamy-supreme-coffee-frosting.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md) - [Complex Coffee-Infused Cookies](https://www.trendhunter.com/trends/coffee-toffee-cookie.md) - [Pre-Mixed Baking Chocolates](https://www.trendhunter.com/trends/triple-chip-mix.md) - [Ruby Chocolate Chip Cookies](https://www.trendhunter.com/trends/barry-callebaut-1.md)