# At-Home Espresso Subscriptions This Service Helps to Perfect the Art of Making Espresso at Home By Laura McQuarrie | Published 2017-03-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espresso-at-home References: [sprudge](http://sprudge.com/espresso-subscriptions-tim-wendelboe-la-marzocco-cafe-117878.html) & [home.lamarzoccousa](https://home.lamarzoccousa.com/subscription/) Italy-based brand La Marzocco launched La Marzocco Home, a [subscription service for coffee enthusiasts](https://www.trendhunter.com/trends/specialty-decaf-offerings) who want to perfect their methods of [making espresso at home](https://www.trendhunter.com/trends/linea-classic). On a monthly basis, subscribers receive two bags of espresso and the roaster's recommended [brewing guidelines](https://www.trendhunter.com/trends/2025-educational-programming), so that they are able to achieve the exact same quality of coffee that's served in La Marzocco's cafe in Seattle. Because La Marzocco Home is a program that specifically appeals to coffee enthusiasts, the brand says: "We expect you to take our recipes and innovate them. Tinker, test, experiment - and then let us know what you come up with." The upcoming April La Marzocco Home subscription features Finca Tamana Espresso from Huila, Colombia. Monthly, La Marzocco highlights a different roaster from around the world. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 74% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **At-home Espresso Subscription:** Disruptive Innovation Opportunity: Using subscription services to provide guidance and materials for coffee enthusiasts to perfect their at-home espresso brewing methods. - **Innovation in Home Brewing:** Disruptive Innovation Opportunity: Emphasizing the importance of experimentation and customization in home brewing, leading to new techniques and flavors. - **Global Roaster Highlights:** Disruptive Innovation Opportunity: Collaborating with different roasters from around the world to introduce unique and diverse flavors to coffee enthusiasts. ### Who This Affects Most - **Coffee:** Disruptive Innovation Opportunity: Developing new subscription models and curated experiences for coffee enthusiasts to enhance their at-home brewing. - **Subscription Services:** Disruptive Innovation Opportunity: Expanding subscription offerings to include specialized guidance and recommended materials for enthusiasts in various industries. - **Gourmet Food and Beverage:** Disruptive Innovation Opportunity: Partnering with artisan roasters and brands to curate gourmet coffee experiences for consumers seeking high-quality products. ## Related on Trend Hunter - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Automated Espresso Machines](https://www.trendhunter.com/trends/boschs-new-line.md) - [Branded Coffee Espresso Machines](https://www.trendhunter.com/trends/lavazza-assoluta.md) - [Coffee-Branded Espresso Machines](https://www.trendhunter.com/trends/delonghi-la-specialista-arte-truestart-edition.md) - [Smart Espresso Machines](https://www.trendhunter.com/trends/delonghi-primadonna-aromatic.md)