# Social eSports Streaming Services Twitter is Set to Stream a Professional Counter-Strike Match By Joey Haar | Published 2016-08-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-streaming References: [engadget](https://www.engadget.com/2016/07/29/twitter-eleague-csgo-stream/) & [e-league](http://www.e-league.com/news/eleague-to-live-stream-coverage-of-season-one-semifinals-and-championship-on-twitter) Services dedicated to [eSports](https://www.trendhunter.com/trends/grid-esports-1) streaming, like [Twitch](https://www.trendhunter.com/trends/twitch-gambling), have been around for some time, but their appeal has been limited to relatively niche audiences. But with eSports increasing in popularity worldwide -- and thus becoming more lucrative -- major media sites like [Twitter](https://www.trendhunter.com/trends/twitter-shops) are taking notice. The mainstream social media outlet is set to stream a 'Counter-Strike: Global Offensive' match. Twitter has recently gotten into old-fashioned, live human sports streaming, offering Wimbledon 2016 coverage and inking a deal with the NFL to stream Thursday Night Football for the 2016-2017 season, but this is its first foray into eSports streaming. Considering that certain eSports events have reportedly garnered more viewership online than the TV viewership for the Superbowl, a venture into eSports streaming seems crucial to cement the viewer base for Twitter's streaming service. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 72% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Rise of Esports Streaming:** The increasing popularity of eSports worldwide is leading to the rise of dedicated streaming services like Twitch and Twitter, creating opportunities for disruptive innovation. - **Mainstream Adoption of Esports:** Major media sites like Twitter are recognizing the lucrative potential of eSports and are venturing into streaming eSports events, presenting opportunities for disruptive innovations in content delivery and audience engagement. - **Integration of Traditional and Esports Streaming:** Twitter's expansion into both traditional live sports streaming and eSports streaming demonstrates a trend towards integrating different types of sports entertainment, presenting opportunities for disruptive innovations in cross-platform streaming experiences. ### Where This Applies - **Esports Streaming Services:** As eSports gain popularity, dedicated streaming services like Twitch and Twitter's streaming service will continue to develop and disrupt the traditional sports broadcasting industry. - **Social Media:** Major social media platforms like Twitter are capitalizing on the growing eSports market by entering into streaming, presenting opportunities for disruptive innovations in social media content and engagement. - **Traditional Sports Broadcasting:** The increasing popularity of eSports streaming services poses a challenge and opportunity for the traditional sports broadcasting industry, requiring disruptive innovations to retain and engage viewers. ## Related on Trend Hunter - [Esports Bitcoin Tournaments](https://www.trendhunter.com/trends/thunderpick.md) - [Esports Organizer Partnerships](https://www.trendhunter.com/trends/tradeitgg.md) - [Esports Music Collaborations](https://www.trendhunter.com/trends/esl.md) - [App-Based Esports Feeds](https://www.trendhunter.com/trends/stacked.md) - [Streaming Website Initiatives](https://www.trendhunter.com/trends/twitch-gambling.md) - [Collaborative Platform-Backed Tournaments](https://www.trendhunter.com/trends/csgoempire.md) - [Dedicated Danish Esports Channels](https://www.trendhunter.com/trends/pluto-tv.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Farming Game eSports](https://www.trendhunter.com/trends/farming-esports.md)