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# Performance Gaming Footwear
K-Swiss Has Created Its First eSports Sneaker

By Daniel Johnson | Published 2019-07-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/esports-sneaker
References: [hypebeast](https://hypebeast.com/2019/7/k-swiss-immortals-gaming-club-mibr-one-tap-e-sports-performance-sneaker) & [kswiss](https://kswiss.com)

K-Swiss has created the first eSports sneaker, titled the “MIBR ONE-TAP.” The shoe was created to cater to IGC's footwear needs. K-Swiss sent out designers to view the team and settled on three needs that the eSports team had, which were comfort, versatility and temperature control. The K-Swiss took these needs into account when designing the eSports sneaker. The mesh and cushioned sole provides cooling features in hot temperatures. The wool-line interior of the shoe can provide warmth in colder temperatures.

The shoe design features the IGC team colors which are black and silver. The MBI ONE-TAP is currently available on the K-Swiss website for a price of $125 USD.

Image Credit: K-Swiss

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 78% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Performance Gaming Footwear:** Opportunity for brands to develop specialized shoes that cater to the unique needs of eSports players.
- **Esports Sneaker:** Potential for companies to create sneakers specifically designed for professional gaming, focusing on features like comfort, versatility, and temperature control.
- **Temperature-controlled Footwear:** Emerging trend of shoes equipped with cooling and warming features to provide optimal comfort for various temperature conditions.

### Who This Affects Most

- **Sports Apparel:** Opportunity for sports apparel companies to expand their product offerings by introducing performance gaming footwear.
- **Footwear Manufacturing:** Disruptive innovation opportunity for footwear manufacturers to enter the eSports market by creating specialized sneakers for professional gamers.
- **Esports:** Growing industry that presents opportunities for collaboration between gaming teams and shoe brands to develop customized sneakers for players.

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