# Live Radio eSports Segments SiriusXM Radio Is Releasing an eSports Radio Segment By Mishal Omar | Published 2016-08-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-segment References: [gamurs](https://gamurs.com/articles/esports-on-the-radio-ign-esports-today-launching) & [alistdaily](http://www.alistdaily.com/media/igns-esports-today-brings-competitive-gaming-sirius-xm-radio/) In an attempt to reach a different type of "sports" audience, SiriusXM is hosting an [eSports](https://www.trendhunter.com/trends/british-esports) segment on weekday evenings. The radio show is called 'eSports Today' and its host is Kevin Knocke who hosts segments on IGN and "eSports commentary and video content for [Blizzard](https://www.trendhunter.com/trends/nier-automata) entertainment." The eSports segments are funded by IGN, a games and entertainment media company that is looking to expand its reach across platforms. The radio show will essentially be a daily talk show that speaks in detail about the "[world of competitive video games](https://www.trendhunter.com/trends/leagues-gg)." Since gaming competitions and their niche viewership has dramatically evolved in recent years, IGN is making a move to gain a more mainstream audience that expands the company's influence. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Esports Radio Segments:** Creating dedicated radio segments for eSports opens up new opportunities for broadcasting and engaging with the gaming community. - **Expansion of Gaming Media:** IGN's funding of the eSports radio show showcases the potential for gaming media companies to expand their reach and diversify their content platforms. - **Mainstream Appeal of Competitive Gaming:** By focusing on the world of competitive video games, the eSports radio segment aims to attract a more mainstream audience and increase the influence of eSports. ### Sectors Adopting This - **Radio Broadcasting:** The introduction of eSports radio segments presents a disruptive innovation opportunity for radio broadcasters to tap into the growing gaming industry. - **Gaming Media:** The collaboration between IGN and SiriusXM demonstrates how gaming media companies can leverage radio segments to broaden their audience and further establish their presence. - **Esports Entertainment:** The eSports radio show provides an avenue for immersive and interactive content delivery, offering opportunities for innovation within the eSports entertainment industry. ## Related on Trend Hunter - [Esports Music Collaborations](https://www.trendhunter.com/trends/esl.md) - [Dedicated Danish Esports Channels](https://www.trendhunter.com/trends/pluto-tv.md) - [Statistic-Focused Esports Channels](https://www.trendhunter.com/trends/one-esports.md) - [Educational Esports Endeavors](https://www.trendhunter.com/trends/british-esports.md) - [Esports Deep-Dive Events](https://www.trendhunter.com/trends/esports-industry-week.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Esports Expansion Deals](https://www.trendhunter.com/trends/esports-insider.md) - [Esports Music Platform Partnerships](https://www.trendhunter.com/trends/t1-home-ground.md) - [Entrepreneurial Esports Events](https://www.trendhunter.com/trends/esi-next-gen.md)