# Co-Branded eSports Fan Apparel OpTic Gaming and Champion Join Forces on an Exclusive eSports Line By Kalin Ned | Published 2019-04-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-line References: [venturebeat](https://venturebeat.com/2019/02/28/optic-gaming-partners-with-champion-athleticwear-as-esports-and-brands-get-hitched/) & [dexerto](https://www.dexerto.com/general/optic-gaming-announce-partnership-champion-release-dates-how-buy-more-412053) Professional eSports organization OpTic Gaming is entering a collaboration with Champion Athleticwear to bring an [eSports line of apparel](https://www.trendhunter.com/trends/league-is-dead) to consumers. The partnership is an example of the extension of the gaming community within other industries like fashion and food. The launch of the co-branded eSports line will be Champion's "deepest investment" into this community. The designs are envisioned to bring style and comfort to the consumer, proudly sporting the logos of both companies. The collaboration is also exciting for OpTic Gaming who are making strides "to push mainstream awareness of esports in popular culture." The campaign for the eSports line began in March and will continue for a year, throughout which various [co-branded t-shirts, hoodies, long-sleeves, and jerseys](https://www.trendhunter.com/trends/cdkeys) will be made available to the gaming fan base. Photo Credits: Champion/ OpTic Gaming ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Co-branded Esports Apparel:** The collaboration between OpTic Gaming and Champion highlights the trend of co-branded merchandise within the eSports industry. - **Cross-industry Collaborations:** The partnership between OpTic Gaming and Champion showcases the trend of cross-industry collaborations between gaming and fashion companies. - **Expanding Gaming Communities:** The launch of the co-branded eSports line reflects the trend of gaming communities expanding into other industries such as fashion and food. ### Industries Being Reshaped - **Esports:** The collaboration between OpTic Gaming and Champion presents disruptive innovation opportunities for the eSports industry, specifically in the realm of merchandise collaborations. - **Fashion:** The co-branded eSports line by OpTic Gaming and Champion demonstrates disruptive innovation opportunities for the fashion industry to tap into the lucrative gaming market. - **Food:** The extension of the gaming community into other industries, like fashion and food, presents disruptive innovation opportunities for food companies to target the gaming audience. ## Related on Trend Hunter - [Esports Wearable Sponsorships](https://www.trendhunter.com/trends/oxygen-esports.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Multi-Brand Apparel Lines](https://www.trendhunter.com/trends/champion-2.md) - [Organization-Backed Esports Apparel](https://www.trendhunter.com/trends/faze-clan-5.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Spanish Esports Apparel Partnerships](https://www.trendhunter.com/trends/heroic-1.md) - [Luxe Esports Apparel](https://www.trendhunter.com/trends/g2-esports-3.md) - [Esports Streetwear Partnerships](https://www.trendhunter.com/trends/smiley.md) - [Esports Celebration Events](https://www.trendhunter.com/trends/optic-gaming.md)