# Branded Esports Leagues Verizon Entered into a Three Year Deal to Provide 5G for an Esports League By Daniel Johnson | Published 2020-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/esports-league References: [mobilemarketer](https://www.mobilemarketer.com/news/verizon-inks-3-year-pact-with-league-of-legends-esports-league/579813/) & [verizon](https://www.verizon.com/about/news/verizon-partners-riot-games) [Verizon](https://www.trendhunter.com/trends/razer-edge-5g) recently entered into a [three-year deal](https://www.trendhunter.com/trends/mobile-legends-bang-bang) in order to provide 5G service to the Legends champions series, which is an esports league in North America. The esports league has players compete in the ‘League of Legends’ game. The agreement dictates that Verizon will provide service for the game this summer, and the network provider will also look for more ways to work in conjunction with the League Champions Series. Acting as the service provider for the esports league will allow the network to showcase its capabilities for professional gamers. Gaming focused consumers who watch the league, maybe enticed by the performance of Verizon’s 5G coverage, and could switch in the future. Image Credit: League of Legends ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Branded Esports Sponsorship:** Brands can sponsor esports leagues like Verizon to showcase their capabilities and entice future customers. - **5G Service Provider:** Network providers like Verizon can offer 5G services to esports leagues to showcase their technology capabilities. - **Esports League Partnerships:** Esports leagues like Legends Champions Series can partner with companies like Verizon to enhance their game performance. ### Who This Affects Most - **Telecommunications:** Telecommunications companies like Verizon can offer their services to esports leagues and showcase their capabilities to consumers. - **Technology:** Technology companies can partner with esports leagues to enhance gameplay and showcase new technology capabilities. - **Gaming:** Gaming companies can partner with network providers to enhance their esports leagues' performance and attract more players. ## Related on Trend Hunter - [Collegiate Esports Branding Deals](https://www.trendhunter.com/trends/exitlag.md) - [Fan-Focused Esports Collaborations](https://www.trendhunter.com/trends/geng.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Esports Content Partnerships](https://www.trendhunter.com/trends/xfinity-1.md) - [Automaker Esports Deals](https://www.trendhunter.com/trends/t1.md) - [Esports Telecom Partnerships](https://www.trendhunter.com/trends/vodafone-idea.md) - [5G-Enabled Handheld Gaming Consoles](https://www.trendhunter.com/trends/razer-edge-5g.md) - [Grooming Brand Esports Deals](https://www.trendhunter.com/trends/gillette.md) - [Esports Networking Activations](https://www.trendhunter.com/trends/draytek.md)