# Esports Expansion Deals Esports Insider Recruits SMH Global to Further Esports in Other Regions By Kanesa D | Published 2023-11-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/esports-insider References: [esportsinsider](https://esportsinsider.com/2023/11/esports-insider-smh-sports-eastern-europe-central-asia-middle-east) & [esportsinsider](https://esportsinsider.com/)  [Esports Insider](https://www.trendhunter.com/trends/esports-industry-week), a prominent [esports events and media company](https://www.trendhunter.com/trends/leagues-gg), recently unveiled a [strategic collaboration](https://www.trendhunter.com/trends/gentle-mates) with SMH Global. This collaboration is expected to hone their focus on Eastern Europe, Central Asia, and the Middle East. As a media company deeply entrenched in the esports landscape, Esports Insider has become a key player in shaping the narrative and dynamics of the industry. The collaboration with SMH Global, and specifically SMH Sports, is expected to further integrate esports into the cultural fabric of regions like Saudi Arabia, the United Arab Emirates, Georgia, Uzbekistan, and Kazakhstan. The strategic alliance not only exemplifies Esports Insider's and SMH Global's commitment to the esports sector but also signifies a broader initiative to establish new cultural attitudes around esports in these territories. Image Credit: Esports Insider ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 1% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Esports:** The collaboration between Esports Insider and SMH Global is expected to accelerate the expansion of esports in Eastern Europe, Central Asia, and the Middle East. - **Cultural Integration of Esports:** The alliance between Esports Insider and SMH Global aims to integrate esports into the cultural fabric of regions such as Saudi Arabia, the United Arab Emirates, Georgia, Uzbekistan, and Kazakhstan. - **Shaping the Esports Narrative:** Esports Insider's involvement with SMH Global demonstrates their role in shaping the narrative and dynamics of the esports industry. ### Where This Applies - **Media and Entertainment:** The collaboration between Esports Insider and SMH Global presents new opportunities for media and entertainment companies to tap into the growing esports market in Eastern Europe, Central Asia, and the Middle East. - **Sports Management and Promotion:** Esports Insider's partnership with SMH Global opens doors for sports management and promotion companies to expand their reach in regions like Saudi Arabia, the United Arab Emirates, Georgia, Uzbekistan, and Kazakhstan. - **Cultural Exchange and Communication:** The alliance between Esports Insider and SMH Global enables cultural exchange and communication companies to facilitate the integration of esports into the cultural fabric of Eastern Europe, Central Asia, and the Middle East. ## Related on Trend Hunter - [Esports Deep-Dive Events](https://www.trendhunter.com/trends/esports-industry-week.md) - [Asia-Based Esports Partnerships](https://www.trendhunter.com/trends/ence.md) - [UAE-Focused Esports Deals](https://www.trendhunter.com/trends/ad-gaming.md) - [Esports Business Collaborations](https://www.trendhunter.com/trends/blast-premier.md) - [Esports Agency Expansions](https://www.trendhunter.com/trends/ymu-sports.md) - [Business Esports Partnerships](https://www.trendhunter.com/trends/epic-global.md) - [Scottish Esports Partnerships](https://www.trendhunter.com/trends/esports-scotland.md) - [Grooming Brand Esports Deals](https://www.trendhunter.com/trends/gillette.md) - [Entrepreneurial Esports Events](https://www.trendhunter.com/trends/esi-next-gen.md)