# QSR-Sponsored eSports Competitions Chipotle, DreamHack & ESL Collaborate on the Challenger Series By Kalin Ned | Published 2019-04-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/esports-competition References: [marketwatch](https://www.marketwatch.com/press-release/chipotle-dreamhack-and-esl-team-up-to-launch-challenger-series-esports-competition-2019-04-11) & [prnewswire](https://www.prnewswire.com/news-releases/chipotle-dreamhack-and-esl-team-up-to-launch-challenger-series-esports-competition-300830326.html) The Challenger series is an up-and-coming [eSports](https://www.trendhunter.com/trends/rawq) competition that will be made possible through a partnership between [Chipotle](https://www.trendhunter.com/trends/chipotle-7) Mexican Grill, eSports company ESL and [DreamHack](https://www.trendhunter.com/trends/zenni-optical-1) — " the premier gaming and digital lifestyle festival." Additional products of the collaboration will be player and VIP hospitality programs, as well as multiple digital content launches that center around the particularities and aesthetics of the event. Chipotle's hand in co-organizing an eSports competition is quite the intuitive marketing move as the restaurant has already established itself as "a fan favorite and staple among professional gamers, streamers, and fans." The Challenger Series is designed to cater to the audience as an amateur tournament that will be available on-site during DreamHack events. Those who dominate the eSports competition will get to enjoy a custom trophy, exclusive swag and a full year's supply of Chipotle. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Qsr-sponsored Esports Competitions:** Quick Service Restaurants (QSR) partnering with eSports organizations to host competitions presents an opportunity for increased product visibility and tapping into a growing market. - **Digital Content Launches for Esports Events:** Creating digital content for eSports events, such as behind-the-scenes footage and player interviews, provides an opportunity for increased engagement with the audience and creating new revenue streams. - **VIP Hospitality Programs for Esports Events:** Offering VIP packages for eSports events, which may include exclusive merchandise or meet-and-greets with professional gamers, presents an opportunity for a premium, personalized experience for fans. ### Who This Affects Most - **Quick Service Restaurants:** Incorporating eSports sponsorships into marketing strategies presents an opportunity for increased brand visibility and tapping into a younger demographic for QSRs. - **Esports Organizations:** Partnering with QSRs to host competitions and offer hospitality packages provides an opportunity for increased revenue and fostering new relationships with brands. - **Digital Media Companies:** Producing digital content for eSports events provides an opportunity for creating new revenue streams and reaching a growing audience interested in eSports. ## Related on Trend Hunter - [Collegiate Esports Event Partners](https://www.trendhunter.com/trends/mcdonalds-x-collegiate-sports.md) - [Video Game-Inspired QSR Promotions](https://www.trendhunter.com/trends/chipotle-7.md) - [Exercise-Themed QSR Promotions](https://www.trendhunter.com/trends/chipotle-x-strava-the-city-challenge.md) - [Collegiate Esports Tournaments](https://www.trendhunter.com/trends/brag-house-1.md) - [Livestream-Enabled Food Vouchers](https://www.trendhunter.com/trends/capcom.md) - [eSports Gamer Dining Campaigns](https://www.trendhunter.com/trends/cava-and-clix.md) - [Multi-Brand Esports Deals](https://www.trendhunter.com/trends/college-rivals.md) - [Franchise-Backed Esports Partnerships](https://www.trendhunter.com/trends/the-chiefs-esports-club.md) - [Esports Organizer Partnerships](https://www.trendhunter.com/trends/tradeitgg.md)