# Nutrition-Focused eSports Collaborations Nordavind & Bodylab's Partnership Emphasizes Performance By Kalin Ned | Published 2020-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/esports-collaborations References: [nutraingredients](https://www.nutraingredients.com/Article/2020/08/24/Nordavind-and-Bodylab-signs-nutrition-focused-esports-deal) & [bodylab.dk](https://www.bodylab.dk/shop/frontpage.html) A new eSports collaboration deal was signed by professional organization Nordavind and sports nutrition firm Bodylab. The partnership seeks to bring healthy and performance-focused products to the gaming community, ensuring players maintain a good and nutritious diet. Announced earlier this month, the details of the eSports collaboration remain scarce. As a nutrition brand, Bodylab has a rich variety of high protein snacks and powders. In order to appeal to a wider consumer audience and their dietary preferences, the modern company also boasts products that are vegan, gluten, and lactose-free. The Bodylab x Nordavind eSports collaboration seeks to provide solutions that are supportive of both the acute and chronic health of e-athletes, which is especially important as the industry is exponentially growing. Image Credit: Nordavind ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Performance-focused Esports Nutrition:** The Nordavind and Bodylab collaboration highlights the trend towards providing healthy and performance-focused nutrition products for e-athletes. - **Diversified Dietary Preferences:** Bodylab's wide range of vegan, gluten-free, and lactose-free products reflects the trend of catering to diverse dietary preferences in the gaming community. - **Growing Health Concerns in Esports:** The eSports collaboration addresses the growing concern for the acute and chronic health of e-athletes, opening up opportunities for innovative solutions. ### Sectors Adopting This - **Sports Nutrition:** The collaboration between Nordavind and Bodylab creates opportunities for the sports nutrition industry to develop specialized products for e-athletes. - **Esports:** The collaboration emphasizes the potential for the eSports industry to prioritize and invest in the health and wellness of its players. - **Healthy Snack Products:** Bodylab's range of high protein snacks and powders presents opportunities for the healthy snack industry to target the gaming community with nutritious options. ## Related on Trend Hunter - [Nutrition-Focused Esports Deals](https://www.trendhunter.com/trends/rawq.md) - [Health-Focused Esports Deals](https://www.trendhunter.com/trends/team-liquid-2.md) - [Esports Nutrition Partners](https://www.trendhunter.com/trends/dairy-max.md) - [Esports Protein Bar Sponsors](https://www.trendhunter.com/trends/ctrl.md) - [Esports Wellness Platforms](https://www.trendhunter.com/trends/4sight.md) - [Noodle-Based Esports Deals](https://www.trendhunter.com/trends/pot-noodle-2.md) - [Esports-Branded Energy Drinks](https://www.trendhunter.com/trends/gbeat-energy-drinks.md) - [Marketing-Centric Esports Deals](https://www.trendhunter.com/trends/fnatic-3.md) - [Physical Health Esports Partnerships](https://www.trendhunter.com/trends/guild-esports-x-hyperice.md)