# Dedicated eSports Channels This New Channel Will Air Exciting eSports Content Round the Clock By Rahul Kalvapalle | Published 2016-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-channel References: [thestar.my](http://www.thestar.com.my/tech/tech-news/2016/04/27/astro-launches-24-hour-espors-channel/) & [english.astroawani](http://english.astroawani.com/lifestyle/astro-launches-egg-first-esports-channel-southeast-asia-103755) Every Good Game, conveniently abbreviated to eGG, is a newly rebranded eSports channel that will show nothing but dedicated eSports content 24 hours a day, 7 days a week. The channel is the successor to Astro's old channel 808. Channel 808 has already aired a wide variety of eSports events including the International 2015 Defense of the Ancients 2 tournament as well as numerous tournaments covering titles such as League Of Legends, Hearthstone and Starcraft II. With the channel's reincarnation as a 24-hour eSports channel, it will now be able to show other games including Counter Strike: Global Offensive, Street Fighter and Pro Evolution Soccer. It's clear that eSports is set to become a massive global business, which is why Astro's decision to offer a dedicated eSports channel is both prescient and profitable. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Dedicated Esports Channels:** The rise of dedicated eSports channels represents an opportunity for media companies to tap into the growing demand and offer round-the-clock eSports content. - **Global Esports Industry:** The growth of eSports into a multi-billion dollar industry creates opportunities for companies in various sectors, including technology, entertainment, and marketing. - **Expansion of Esports Titles:** The expansion of games covered by dedicated eSports channels presents opportunities for game developers to broaden their audience and potentially increase their revenue. ### Who This Affects Most - **Media:** Media companies, especially those with existing sports channels, have the opportunity to capture the growing eSports fanbase by creating dedicated channels. - **Entertainment:** The rise of eSports presents an opportunity for entertainment companies to develop content that caters to the growing eSports audience. - **Gaming:** Developers can capitalize on the growth of eSports by creating games that are specifically designed for competitive play and partnering with dedicated eSports channels to promote their titles. ## Related on Trend Hunter - [eSports Live-Stream Features](https://www.trendhunter.com/trends/livestream-features.md) - [Statistic-Focused Esports Channels](https://www.trendhunter.com/trends/one-esports.md) - [Esports Streaming Partnerships](https://www.trendhunter.com/trends/gravity-media-partnership.md) - [Real-Time Esports Streams](https://www.trendhunter.com/trends/agora-1.md) - [Chennai Esports Events](https://www.trendhunter.com/trends/tamil-nadu-government.md) - [Multi-Region Esports Programs](https://www.trendhunter.com/trends/gosugamers.md) - [MENA-Focused Esports Events](https://www.trendhunter.com/trends/emg-league.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Android-Compatible Esports Apps](https://www.trendhunter.com/trends/one-esports-2.md)