# Esports Award Ceremony Sponsors Tyson Foods Becomes the Official Sponsor of the Esports Awards By Kanesa D | Published 2022-05-31 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-awards References: [esportsinsider](https://esportsinsider.com/2022/05/esports-awards-tyson-foods/?utm_source=feedly&utm_medium=rss&utm_campaign=esports-awards-tyson-foods) & [esportsawards](https://esportsawards.com/)  The Esports Awards has partnered with food processing company [Tyson Food](https://www.trendhunter.com/trends/razorback-nuggets), promoting the company as an official event sponsor. [Tyson Foods](https://www.trendhunter.com/trends/tyson-dallas-cowboys-nuggets) will work with the Esports Awards on digital activations just ahead of its main event on December 13, while also being spotlighted on the Esports Awards’ monthly show. A competition will be held to win a ticket to the famed event. The Esports Awards will be held at the Resorts World Theatre in Las Vegas, NV. Tyson Foods promotional advertising will be throughout the venue and a special event during the show. The Esports Awards adds Tyson Foods to its list of collaborators, with other notable names like [Secretlab](https://www.trendhunter.com/trends/blinkfire-analytics) and Verizon receiving contract renewals with the event. Image Credit: Esports Awards ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 8% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Esports Sponsorship Deals:** Opportunity for companies to reach large, engaged audiences through esports events and partnerships. - **Food Industry Involvement in Esports:** Potential for food and beverage companies to increase brand visibility and engagement through partnerships with esports organizations and events. - **Digital Activations for Live Events:** Increasing trend of incorporating digital activations and experiences into live events, providing unique opportunities for brand engagement. ### Who This Affects Most - **Esports:** Esports organizations and events can benefit from collaborations with companies seeking to engage with a younger, tech-savvy audience. - **Food Processing:** Food processing companies may benefit from exploring partnerships in the esports industry to promote their products and connect with a younger demographic. - **Digital Marketing and Advertising:** Opportunities for companies specializing in digital marketing and advertising to work with esports events and organizations to create innovative activations for live events. ## Related on Trend Hunter - [Esports Awards Activations](https://www.trendhunter.com/trends/esports-awards-1.md) - [Music-Based Award Partnerships](https://www.trendhunter.com/trends/amazon-music-1.md) - [Collegiate-Focused Esports Awards](https://www.trendhunter.com/trends/blinkfire-analytics.md) - [Esports Vodka Sponsorships](https://www.trendhunter.com/trends/the-esports-awards.md) - [Competition-Based Esports Partnerships](https://www.trendhunter.com/trends/esports-world-cup-1.md) - [Promotional Esports Partnerships](https://www.trendhunter.com/trends/plarium.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Esports Protein Bar Sponsors](https://www.trendhunter.com/trends/ctrl.md) - [Esports Mayo Partnerships](https://www.trendhunter.com/trends/hellmanns-1.md)