# eSports Gaming Stadiums The MGM Grand Garden Arena is a Large-Scale eSports Venue By Laura McQuarrie | Published 2017-03-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-arena References: [foxnews](http://www.foxnews.com/travel/2017/02/27/las-vegas-opens-electronic-sports-venue-to-attract-millennials.html) & [mgmgrand](https://www.mgmgrand.com/en/entertainment/upcoming-entertainment.html) The MGM Grand Garden Arena is a15,000-square-foot entertainment venue in Las Vegas that will specifically appeal to Millennials who are interested in the world of [eSports](https://www.trendhunter.com/trends/belong-gaming-arenas-1) gaming. The eSports venue will be host to [video game competitions and tournaments](https://www.trendhunter.com/trends/the-finals), with large screens and ample space for spectators. The venue is set to open its doors for the first time tomorrow for a three-day, $50,000 Halo World Championship qualifier and later in the month, an [EA Sports](https://www.trendhunter.com/trends/fc-25)-sanctioned Madden 17 NFL tournament. Part of the reason that this new venue is being introduced to Las Vegas is to target an audience of 15- to 34-year-olds, who are large spenders, but are not necessarily interested in gambling their money with traditional casino games. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 55% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Esports Gaming Venues:** Emergence of large-scale and dedicated venues for eSports gaming competitions and tournaments around the world. - **Millennial Targeted Experiences:** Expansion of entertainment offerings targeting Millennials, who are heavy spenders and interested in non-gambling activities. - **Growth of Competitive Gaming:** Increase in popularity and profitability of competitive gaming events, drawing large crowds and creating new opportunities for sponsors and advertisers. ### Who This Affects Most - **Sports and Entertainment:** Creation of new revenue streams from the development and operation of eSports gaming venues, as well as increased demand for content and experiences that cater to Millennials. - **Gaming and Technology:** Opportunities for companies to develop and market new products and technologies specifically for the eSports industry and its growing audience. - **Advertising and Marketing:** New opportunities for brands to reach Millennials through sponsorships, partnerships, and targeted advertising at eSports events and venues. ## Related on Trend Hunter - [British Esports Venues](https://www.trendhunter.com/trends/level-tap.md) - [EMEA-Based Esports Venues](https://www.trendhunter.com/trends/riot-games-5.md) - [Esports Venue Certification Programs](https://www.trendhunter.com/trends/esports-venue-certification.md) - [Esports Team Facilities](https://www.trendhunter.com/trends/golden-guardians.md) - [Farming Game eSports](https://www.trendhunter.com/trends/farming-esports.md) - [Singaporean Esports Facilities](https://www.trendhunter.com/trends/xm-studios.md) - [Dubai-Based Esports Centers](https://www.trendhunter.com/trends/dmcc.md) - [Virtual Esports Tournaments](https://www.trendhunter.com/trends/virtex.md) - [Esports Cinema Viewings](https://www.trendhunter.com/trends/fornite-pro-am-2025.md)