# eSports Apparel Partnerships H4X.gg is the Offical eSports Apparel Sponsor for DreamHack and ESL By Justin Lam | Published 2018-02-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esports-apparel-supplier References: [esportsinsider](http://www.esportsinsider.com/2018/02/h4x-gg-becomes-official-apparel-supplier-esl-dreamhack-events/) & [esportsobserver](https://esportsobserver.com/h4x-esl-dreamhack-partnership/) [eSports](https://www.trendhunter.com/trends/esportal) lifestyle brand H4X.gg has now become the official eSports apparel supplier for several eSports events, including ESL One, [Intel](https://www.trendhunter.com/trends/esl-gaming-1) Extreme Masters and [DreamHack](https://www.trendhunter.com/trends/zenni-optical-1) events through 2018. H4X.gg achieved this feat thanks to a partnership with ESL and DreamHack. The first event to feature H4X.gg will be an ESL tournament in Katowice, Poland, with the clothing brand featuring as a large-scale sponsor with integrated branding and logos. H4X.gg was developed by the team at BITKRAFT Esports Ventures as one of the first-fashion forward, performance eSports apparel companies. The project is currently led by ESL founder Jens Hilgers and Jon Wayne Gurman. Gurman has actually had quite a hand in the apparel production, as he has over 35 years experience in the apparel and manufacturing profession. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 24% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Esports Apparel:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for eSports apparel to meet the growing demand for environmentally-conscious products. - **Esports Partnerships:** Disruptive innovation opportunity: Create new platforms and technologies that enhance the partnership between eSports apparel brands and eSports events, maximizing exposure and fan engagement. - **Performance Apparel:** Disruptive innovation opportunity: Integrate smart fabrics and wearable technologies into eSports apparel to enhance performance tracking and provide players with real-time data insights. ### Industries Being Reshaped - **Esports:** Disruptive innovation opportunity: Develop virtual reality (VR) and augmented reality (AR) experiences specifically designed for eSports events, creating a more immersive and interactive spectator experience. - **Fashion:** Disruptive innovation opportunity: Utilize 3D printing technology to enable personalized and customizable eSports apparel, offering unique designs and fit to individual players and fans. - **Manufacturing:** Disruptive innovation opportunity: Implement automation and robotics in the manufacturing process of eSports apparel to increase production efficiency and reduce costs. ## Related on Trend Hunter - [Esports Retailer Collaborations](https://www.trendhunter.com/trends/excel-esports.md) - [Luxe Esports Apparel](https://www.trendhunter.com/trends/g2-esports-3.md) - [Esports Eye Health Deals](https://www.trendhunter.com/trends/zenni-optical-1.md) - [Esports Wearable Sponsorships](https://www.trendhunter.com/trends/oxygen-esports.md) - [Grooming Brand Esports Deals](https://www.trendhunter.com/trends/gillette.md) - [Esports Merchandising Deals](https://www.trendhunter.com/trends/100-thieves-6.md) - [Jersey-Focused Esports Promotions](https://www.trendhunter.com/trends/cdkeys.md) - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/og-esports.md) - [Esports Music Collaborations](https://www.trendhunter.com/trends/esl.md)