# Dearly Departed Tequila Branding Espolon Tequila Highlights a Day of the Dead Branding Aesthetic By Michael Hemsworth | Published 2015-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espolon-tequila References: [manofmany](http://manofmany.com/lifestyle/espolon-tequila/) & [tequilaespolon](http://www.tequilaespolon.com) The branding of Espolon Tequila makes it look like a high-end variety you'd find on the top shelf in the liquor store, but in actuality it's priced more affordably to make it accessible for people looking for a great option as a reasonable price. Coming in both [blanco and reposada options](https://www.trendhunter.com/trends/tequila-options) (that's white or gold for the novice drinker), Espolon Tequila has won a plethora of awards around the world, meaning it's definitely worth a try even if tequila is not your poison of choice because it just might turn you on to the stuff. Regarding packaging, Espolon Tequila is kept quite simple with a [classic rounded bottle design](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), while the label itself is covered with illustrations straight out of a [Day of the Dead celebration](https://www.trendhunter.com/trends/espolon-tequila-flor-de-oro). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Affordable Luxury Branding:** There is an opportunity for businesses to create branding that appears high-end, but is actually priced affordably to appeal to a wider audience. - **Cultural Celebration Branding:** Businesses can create branding that celebrates cultural events and traditions, like Day of the Dead, to appeal to consumers seeking unique and meaningful product experiences. - **Award-winning Products:** Companies should strive to create products of exceptional quality and win awards to establish credibility and encourage customers to try them out. ### Industries Being Reshaped - **Alcohol:** Alcohol brands can differentiate themselves by incorporating unique cultural elements into their branding, like Day of the Dead-themed artwork, to stand out in a crowded market. - **Packaging and Labels:** There is an opportunity for businesses to specialize in creating eye-catching product packaging and labels with unique, culturally-inspired designs for brands seeking to set themselves apart. - **Food and Beverage:** Businesses in the food and beverage industry should focus on creating award-winning products of exceptional quality to establish credibility and encourage customers to try them out. ## Related on Trend Hunter - [High-Quality Artisanal Tequilas](https://www.trendhunter.com/trends/espanita-tequila.md) - [Family-Farmed Mexican Tequilas](https://www.trendhunter.com/trends/el-texano-tequila.md) - [Collectible Tequila Launches](https://www.trendhunter.com/trends/paisaboys.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md)