# Live 3D Sports Broadcasts 'ESPN 3D' Goes from Reruns to Real-Time at CES 2012 By Harris Jay Rosenberg Alterman | Published 2012-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espn-3d References: [engadget](http://www.engadget.com/2012/01/09/espn-3d-bcs-championship-demo-eyes-on/) & [espn.go](http://espn.go.com/3d/) '[ESPN](https://www.trendhunter.com/trends/shareplay) 3D' was launched in the summer of 2010 and allowed fans to watch sports games that made it seem like they were actually at the game; however, these games were reruns that had been produced in 3D after they had occurred. At the 2012 CES, ESPN 3D launched a new aspect to the product, and it's a biggie: live sports in 3D. If you thought 3D sports were impressive, now they will be available the moment they air. ESPN 3D gave a demo at the 2012 CES that broadcast the [LSU](https://www.trendhunter.com/trends/nsf-certification) vs [Alabama](https://www.trendhunter.com/trends/90s-cocktails-menu) BCS National Championship game in real-time. Spectators left the theater "wow'd" having seen the first live college football game in 3D. ESPN's next big plan is to televise the 'Winter X Games' in full 3D format. If this kind of technology had been around back when Michael Jordan was winning championships, no one would have ever left their living room. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 34% | Activity: 22% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Live 3D Broadcasts:** The trend towards live 3D broadcasts will continue as technology advances and consumer demand grows. - **Virtual Reality Sports Viewing:** As consumers become more comfortable with immersive media experiences, virtual reality sports viewing will become more popular. - **Interactive Sports Broadcasting:** Interactive sports broadcasting will become more prevalent as viewers seek to engage more deeply with the content they are watching. ### Industries Being Reshaped - **Sports Broadcasting:** The sports broadcasting industry has significant opportunities to disrupt the market through the development of new 3D and virtual reality technologies. - **Television Manufacturing:** Television manufacturers will need to adapt to the rise of 3D and virtual reality broadcasting technology by creating more advanced displays. - **Sports Entertainment:** Sports entertainment companies have a chance to engage audiences in new ways through interactive and immersive broadcasting experiences. ## Related on Trend Hunter - [Headset-Free 3D Gaming Platforms](https://www.trendhunter.com/trends/acer-spatiallabs-truegame.md) - [Co-Viewing Sports Apps](https://www.trendhunter.com/trends/shareplay.md) - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Large-Screen Sports Campaigns](https://www.trendhunter.com/trends/big-game-big-screen.md) - [Glasses-Free 3D Monitors](https://www.trendhunter.com/trends/odyssey-3d.md) - [Celebratory Sports Fan Games](https://www.trendhunter.com/trends/espn-fortnite-island.md) - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [3D-Printed Airless Basketballs](https://www.trendhunter.com/trends/3dprinted-airless-basketball.md)