# High-Quality Artisanal Tequilas Espanita Tequila is an Award-winning 100% Blue Agave Tequila By Grace Mahas | Published 2023-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/espanita-tequila References: [prweb](https://www.prweb.com/releases/2023/1/prweb19092749.htm)  [Espanita Tequila](https://www.trendhunter.com/trends/espanita), a high-quality craft spirits brand, has chosen The Brand Agency as its agency of record to increase brand visibility in the US beverage market. The full-service public relations and communications firm will be responsible for traditional media relations, celebrity and influencer seeding, events and cultural tentpole activations. Espanita Tequila, which has won 18 gold, triple gold and platinum medals, aims to bring the joy of [authentic handcrafted tequila](https://www.trendhunter.com/trends/artisanal-agave-spirits) to a broad consumer market in the US. The company's various expressions have been recognized by organizations, including the [Beverage Testing Institute](https://www.trendhunter.com/trends/brooks-koepka), SIP Awards and the MicroLiquor Spirit Awards. “We sought to connect with a like-minded firm that felt the same passion for their work. We couldn’t be more excited to have awarded The Brand Agency with our representation,” concluded Patrick Wilson, Chief Operating Officer of Espanita Tequila. Image Credit: Espanita Tequila ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 84% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Artisanal Tequila Trend:** The rise of artisanal tequilas offers an opportunity for disruption in the highly competitive and exclusive spirits market. - **Traditional Media Relations Trend:** The adoption of traditional media relations as a means of communication provides an opportunity for disruptive innovation through the usage of technological advancements in the field. - **Influencer Seeding Trend:** The use of influencers and celebrity endorsement as a means of promoting brands opens doors for disruptive innovation in the management and utilization of influencer marketing. ### Industries Being Reshaped - **Craft Spirits Industry:** The craft spirits industry presents opportunities for disruptive innovation in product development and brand promotion. - **Public Relations Industry:** The public relations industry offers an opportunity for disruption through the utilization of technology in traditional media relations. - **Beverage Industry:** The beverage industry presents opportunities for disruptive innovation through product development, marketing, and distribution strategies. ## Related on Trend Hunter - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Weber-Based Reposado Expressions](https://www.trendhunter.com/trends/espanita.md) - [Fruit-Infused Alcohol Products](https://www.trendhunter.com/trends/espanita-tequila-1.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Ultra-Premium Sipping Tequilas](https://www.trendhunter.com/trends/escasa-tequila.md) - [Tequila Rebranding Initiatives](https://www.trendhunter.com/trends/anteel-tequila.md) - [High-Quality Tequila Platforms](https://www.trendhunter.com/trends/tequila-de-todos.md) - [Family-Farmed Mexican Tequilas](https://www.trendhunter.com/trends/el-texano-tequila.md) - [Artisanal Crafted Tequilas](https://www.trendhunter.com/trends/southern-glazer.md)