# Futuristic Interactive Retail Designs Telefónica Reopens the Espacio Movistar in a Skysraper By Amy Duong | Published 2024-10-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/espacio-movistar References: [design-milk](https://design-milk.com/heritage-meets-innovation-at-telefonica-flagship-store-in-madrid/) & [studiobanana](https://studiobanana.com/work/espacio-movistar/)  Telecommunications company [Telefónica](https://www.trendhunter.com/trends/2147-a-voice-from-the-future) is reopening a flagship store in Madrid, Spain -- the Telefónica is nestled in a skyscraper that made its first launch in 1929. The store offers guests an interactive experience as it is redesigned by [Studio Banana](https://www.trendhunter.com/trends/frame-store) with the help of [Design Bridge and Partners](https://www.trendhunter.com/trends/material-exhibition-space). Managing director at Studio Banana, Matías Rodríguez speaks about the design approach, “We wanted to recapture the essence of the original space, but also bring in the future." It is located on a major commercial street on the Gran Via to bring a close connection between the city and the community. The ground level kicked off with restoring the facade and the entrance sees a stainless steel cube for visitors to enter and see visual projections. Image Credit: Studio Banana ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 73% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Interactive Retail Spaces:** Retail designs that merge physical spaces with digital interactions transform customer engagement. - **Heritage and Innovation Fusion:** Redesigning historic locations with a futuristic approach brings a blend of nostalgia and modernity to retail environments. - **Community-centric Commercial Design:** Creating retail spaces that are tightly integrated with local communities enhances customer loyalty and brand presence. ### Who This Affects Most - **Telecommunications:** Transformative retail experiences can strengthen telecom brands by making customer interactions more engaging and immersive. - **Retail Architecture:** Innovative design firms can explore the potential of melding classic architectural elements with cutting-edge technology in commercial settings. - **Digital Experience Design:** Specialists in creating digital interfaces can revolutionize how consumers perceive and interact with retail spaces through augmented reality and interactive projections. ## Related on Trend Hunter - [Metaverse-Inspired Retail Interiors](https://www.trendhunter.com/trends/mango-teen.md) - [Multi-Sensory Fashion Flagships](https://www.trendhunter.com/trends/mount-street-flagship.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Tiled Flagship Stores](https://www.trendhunter.com/trends/urban-revivo-1.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)