# Crescent-Shaped Specs This Esotika Eyewear Campaign Introduces Curved Spectacles By Amelia Roblin | Published 2011-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/esotika-eyewear-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/esotika_sweater_kittens) & [facebook](https://www.facebook.com/pages/Esotika-Di-Huschka/206102142760126?sk=info) Eyeglasses have changed very little in hundreds of hear, but the new line being advertised in this Esotika Eyewear campaign offers a fresh perspective on [fashion spectacles](https://www.trendhunter.com/trends/no-rules-club). With the help of the [Lindsay](https://www.trendhunter.com/trends/latin-inspired-olive-flavors), [Stone & Briggs](https://www.trendhunter.com/trends/cookies-n-peanut-butter-ice-cream-taco) advertising agency, the manufacturer is marketing individuality in its vision-enhancing accessories. Where a great deal of designers strive for functionality and versatility, this collection attempts to challenge the contemporary opinion of wearing spectacles, offering a new aesthetic solution to the aforementioned attributes. Essentially, the pairs of glasses featured in this Esotika Eyewear campaign are minimal bifocals. When the wearer looks down at a page of text, the half-moon lenses sharpen her view. Alternatively, the cutaway form of these frames means that an unobstructed impression is available for farsighted patients, and others are afforded an uninterrupted image of the wearer's bare eyes. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Curved Spectacles:** New line of crescent-shaped specs introduces a fresh perspective on fashion eyewear. - **Individuality in Eyewear:** Esotika Eyewear challenges contemporary opinion of wearing spectacles with a marketing focus on uniqueness. - **Minimal Bifocals:** The half-moon lenses of these frames offer a novel solution to enhance vision in farsighted individuals. ### Who This Affects Most - **Eyewear:** The unique design of Esotika Eyewear provides an opportunity for brands to challenge norms in the eyewear industry. - **Fashion:** The new line of curved spectacles by Esotika Eyewear provides an opportunity for fashion brands to expand their product offerings and innovate. - **Healthcare:** Minimal bifocals created by Esotika Eyewear provide potential growth opportunities for innovative healthcare companies. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Luxury Statement Frames](https://www.trendhunter.com/trends/signature-eyewear-collection.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Vintage-Inspired Dynamic Eyewear](https://www.trendhunter.com/trends/bru-eyewear-1.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md)