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# Demarcated Electronic Smoking Areas
Heathrow Airport Opens World's First E-Smoking Lounge

By Mesel Isaac | Published 2013-12-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/esmoking-lounge
References: [luxurylaunches](http://luxurylaunches.com/travel/heathrow-airport-vaping-zone.php) & [abcnews.go](http://abcnews.go.com/blogs/lifestyle/2013/12/heathrow-airport-opens-worlds-first-e-cigarette-zone/)

London's Heathrow Airport is set to open the world's first e-smoking lounge for those who use [electronic cigarettes](https://www.trendhunter.com/trends/blu-box-kit).

Electronic cigarettes or e-cigarettes produce water vapor when puffed unlike their non-electronic counterparts which release smoke when consumed. It is with this in mind that airport officials in London opened the world's first [electronic cigarette smoking lounge](https://www.trendhunter.com/trends/halal-menu) last week so that electronic cigarette smokers were not forced to stem their cravings by having to go outside.

The e-smoking lounge was opened by the electronic cigarette manufacturer Gamucci and is a move that seems to be supported by most travelers.

The electronic cigarette market will approach 2 billion dollars and with electronic smoking becoming bigger and bigger, more accommodations will most likely be made in order to supports peoples habits of trying to [quit smoking](https://www.trendhunter.com/trends/unsmoke).

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 17% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Growing E-cigarette Market:** The electronic cigarette market is expected to reach 2 billion dollars, indicating a rising demand for tobacco alternatives.
- **Expansion of E-smoking Facilities:** As electronic smoking becomes more popular, accommodations such as e-smoking lounges are likely to increase in number and variety.
- **Shift Towards Harm Reduction:** The opening of the world's first e-smoking lounge signifies a shift towards embracing harm reduction strategies for smokers.

### Industries Being Reshaped

- **Electronic Cigarette Manufacturing:** Manufacturers of electronic cigarettes have the opportunity to capitalize on the growing market and provide innovative products and solutions.
- **Hospitality and Travel:** The hospitality and travel industry can tap into the growing demand for e-smoking facilities by providing designated areas and services for electronic cigarette users.
- **Health and Wellness:** The shift towards harm reduction presents opportunities for health and wellness companies to develop new products and services that support alternative smoking methods.

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