# Sample-Only Boutiques Esloutimo Shop Charges Customers to Test a Variety of Products By Katherinev123 | Published 2009-12-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/esloutimo-shop References: [springwise](http://springwise.com/marketing_advertising/esloultimo/) & [esloultimo](http://www.esloultimo.com/) The ‘try before you buy’ concept is making inroads in the retail world. Sample-only stores were first spotted in Asia with [Tokyo-based Sample Lab](http://www.trendhunter.com/trends/tryvertising-lab-advertising-and-feedback-in-the-same-place) and now the Barcelona-based Esloutimo shop has opened using a similar business model. The Esloutimo shop’s ‘retail tryvertising’ allows customers to sample the latest products by paying a bi-annual fee of EUR 5 ($7.30 USD), which allows them to try five new products at the shop every two weeks. Included in the Esloutimo shop’s samples are [food, cosmetics, gadgets](https://www.trendhunter.com/trends/instore-sampling), and household products. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 66% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Sample-only Boutiques:** A new type of retail experience where customers pay a small fee to test products before purchasing, disrupting the traditional retail model. - **Retail Tryvertising:** A trend of allowing consumers to try new products before buying, increasing consumer confidence in their purchases. - **Subscription Sampling:** Consumers can now subscribe to receive samples of new products regularly, disrupting traditional product launches. ### Sectors Adopting This - **Retail:** Stores are adapting to the changing needs of consumers, providing them with a new shopping experience that fits their lifestyle. - **Consumer Goods:** Brands are recognizing the importance of allowing consumers to try their products before buying, as it leads to higher satisfaction rates and brand loyalty. - **Marketing:** Marketing strategies are shifting towards allowing consumers to experience products before buying, using social media and promotion to drive subscribers to sampling services. ## Related on Trend Hunter - [Whisky Sample Pouches](https://www.trendhunter.com/trends/whisky-sample.md) - [In-Store Beauty Sampling Kiosks](https://www.trendhunter.com/trends/ulta-beauty-and-sos.md) - [AI-Powered Sampling Experiences](https://www.trendhunter.com/trends/sampling-experiences.md) - [Branded Grocery Sample Boxes](https://www.trendhunter.com/trends/woodmans-bunny-james-sampler-box.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Mobile Try-On Tours](https://www.trendhunter.com/trends/mobile-tryon-tour.md)