# Esports Music Collaborations ESL Has Announced a Partnership with Spotify for German CS:GO Fans By Kanesa D | Published 2022-07-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esl References: [esportsinsider](https://esportsinsider.com/2022/07/esl-spotify-partnership-german/) & [eslgaming](https://www.eslgaming.com/)  Esports tournament organizer ESL has announced a partnership with music streaming service [Spotify](https://www.trendhunter.com/trends/t1-home-ground). The partnership will result in exclusive podcasts and music playlists for German CS:GO fans, elevating their gaming and watching experience. The partnership first launched at the ESL Pro League (EPL) Season 16 conference and will continue throughout the rest of the season. As a part of the collaboration, ESL has also debuted a new music playlist curated by Nicholas ‘Nitr0’ Cannella and a podcast titled ‘Globally Offensive’ on the Spotify platform. Benny Eichelmann, [ESL Gaming’s](https://www.trendhunter.com/trends/gravity-media-partnership) Senior Director of Global Brand Partnerships, commented that “[t]he partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading [esports company](https://www.trendhunter.com/trends/fnatic-3). By working together we can now enhance the experiences of our German communities to enjoy both their favourite music and premier esports content.” Image Credit: ESL, Spotify ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 18% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports-music Collaborations:** Future collaborations between esports tournament organizers and music streaming services, leading to more exciting and entertaining experiences for fans all around the world. - **Exclusive Content for Esports Fans:** Partnerships between esports tournament organizers and new media companies to create exclusive content that provides fans with an enhanced viewing experience. - **Esports Fan Engagement:** More ways for fans to engage with their favourite esports teams and leagues, through new and innovative partnerships that elevate the esports experience. ### Where This Applies - **Esports:** Esports tournament organizers partnering with new media companies such as music streaming services to create exclusive content for fans, resulting in more engagement and higher revenues. - **Music Streaming Services:** Music streaming services partnering with esports tournament organizers to create exclusive content for fans, resulting in new revenue streams and increased engagement. - **Podcasting:** New opportunities for podcasting to reach a wider audience through exclusive partnerships with esports tournament organizers and other media companies. ## Related on Trend Hunter - [Esports Music Platform Partnerships](https://www.trendhunter.com/trends/t1-home-ground.md) - [Esports Streaming Partnerships](https://www.trendhunter.com/trends/gravity-media-partnership.md) - [Integrated Streaming Access Updates](https://www.trendhunter.com/trends/spotify-and-ea-sports.md) - [Music-Based Award Partnerships](https://www.trendhunter.com/trends/amazon-music-1.md) - [Esports Tournament Sponsors](https://www.trendhunter.com/trends/esl-gaming-1.md) - [Esports Audio Hardware Partnerships](https://www.trendhunter.com/trends/gen-g-x-bose.md) - [Esports Ticketing Partnerships](https://www.trendhunter.com/trends/esl-faceit-group.md) - [Esports Business Collaborations](https://www.trendhunter.com/trends/blast-premier.md) - [Copyright-Free Streamer Music](https://www.trendhunter.com/trends/talon-esports-1.md)