# Vietnamese Esports Media Deals ESL FACEIT Group and VTVcab Sign a Multi-Year Media Rights Deal By Kanesa D | Published 2022-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/esl-faceit-group-1 References: [esportsinsider](https://esportsinsider.com/2022/11/esl-faceit-group-vtvcab-media-rights-deal)  [ESL FACEIT Group](https://www.trendhunter.com/trends/esl-faceit-group) has partnered with the Vietnamese cable television channel VTVcab to provide video coverage, delivery, and localization services for ESL FACEIT Group’s notable competitions and events. One of the leading television companies in the nation, [Vietnam Television](https://www.trendhunter.com/trends/drunkdriving-detection) (VTV), is a member of VTVcab. The business is slated to span the entirety of ESL and [DreamHack's](https://www.trendhunter.com/trends/zenni-optical-1) branded and run tournaments, including the Rocket League Championship Series and its ESL Pro Tour ecosystem for CS:GO and StarCraft 2 (RLCS). Vietnamese viewers will also be able to watch localized broadcasts of the Snapdragon Pro Series, ESL's mobile esports ecosystem, Dota 2 competitions, and ESL Impact, the women's CS:GO circuit. Both organizations will produce competitions and content specifically for Vietnamese populations. According to a statement, the programs will be shown across the linear and digital channels of VTVcab. Image Credit: ESL FACEIT Group ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 4% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Vietnamese Esports Expansion:** Esports companies are venturing into new markets in Vietnam by partnering with local media companies like VTVcab to provide localized content and increase viewership. - **Localization of Esports Content:** Esports organizations are realizing the importance of providing localized content to increase viewership and are partnering with local media companies to achieve this. - **Diversification of Esports Offerings:** Esports companies are expanding their portfolio of games and competitions and providing a diverse range of content to cater to different audiences. ### Who This Affects Most - **Esports:** Esports organizations are venturing into new markets and diversifying their offerings to increase viewership and cater to different audiences. - **Media and Entertainment:** Esports partnerships with media organizations showcase opportunities for growth and revenue in the entertainment industry. - **Digital Platforms:** Localized content creation and distribution on linear and digital channels highlights the importance of digital platforms as a channel for distribution and viewer engagement. ## Related on Trend Hunter - [Marketing-Focused Esports Deals](https://www.trendhunter.com/trends/m88-mansion.md) - [Esports Streaming Partnerships](https://www.trendhunter.com/trends/gravity-media-partnership.md) - [Accessible Esports Tournaments](https://www.trendhunter.com/trends/viresa.md) - [Esports Ticketing Partnerships](https://www.trendhunter.com/trends/esl-faceit-group.md) - [Esports-Based Visual Rebrands](https://www.trendhunter.com/trends/esl-gaming.md) - [Multi-Tier Esports Tournaments](https://www.trendhunter.com/trends/esl-pro-tour.md) - [Esports Music Collaborations](https://www.trendhunter.com/trends/esl.md) - [Competitive Esports Integrations](https://www.trendhunter.com/trends/hltv.md) - [Esports Telecom Partnerships](https://www.trendhunter.com/trends/vodafone-idea.md)