# Curiosity-Induced Ad Campaigns The Escola Sao Paulo 'Learn to Make Movies' Posters By Zoe Badley | Published 2010-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/escola-sao-paulo References: [bumbumbum.me](http://bumbumbum.me/2010/08/17/escola-sao-paulo-learn-to-make-movies-2/) & [escolasaopaulo.org](http://www.escolasaopaulo.org/) Simplistic yet eye-catching images are the perfect combination to produce a well-executed [ad campaign](https://www.trendhunter.com/trends/legitimate-you), and that's exactly what the Escola Sao Paulo 'Learn To Make Movies' [posters](https://www.trendhunter.com/trends/mcdonalds-night-posters) do. At first glance, you have no clue what the images are about. However, this works to the ads advantage by creating curiosity in its audience. After a closer look you'll see that each one is advertising 'Learn To Make Movies,' but in a clever and [quirky way](https://www.trendhunter.com/trends/gosh-food). Be sure to check out the gallery for a closer look, trust me you'll love these! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 78% | Activity: 52% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Simplistic-yet-eye-catching Ad Campaigns:** Opportunity for disruptive innovation in creating ad campaigns that rely on simplistic yet eye-catching images to capture audience curiosity. - **Curiosity-inducing Marketing Strategies:** Opportunity for disruptive innovation in marketing strategies that aim to create curiosity in the audience through hidden messages or mysterious visuals. - **Quirky and Clever Advertising Techniques:** Opportunity for disruptive innovation in using quirky and clever advertising techniques that engage the audience by requiring closer examination or decoding. ### Who This Affects Most - **Advertising:** Opportunity for disruptive innovation in the advertising industry by developing campaigns and strategies that rely on curiosity-inducing visuals and messaging. - **Marketing:** Opportunity for disruptive innovation in the marketing industry by incorporating curiosity-inducing elements in campaigns to capture audience attention and interest. - **Film and Media Education:** Opportunity for disruptive innovation in the film and media education industry by creating unique and unconventional advertising approaches to attract potential students. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)