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# WiFi-Enabled Travel Tours
The Escape to the Cape Tour Provides WiFi for Instant Photo Sharing

By Laura McQuarrie | Published 2014-07-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/escape-to-the-cape
References: [luxurylaunches](http://luxurylaunches.com/travel/wi-fi-enabled-tours-offer-social-media-savvy-tourists-a-way-to-share-their-travel-tales-in-real-time.php) & [escapetothecape.co.za](http://www.escapetothecape.co.za/)

One of the best things about getting to travel is being able to [snap photos and share them](https://www.trendhunter.com/trends/epic-ai-travel-photos) online, but there's often a bit of a wait time for data-less travelers who don't have access to WiFi—however, this is not an issue with South Africa's Escape to the Cape tour.

The South African travel tour was specifically designed with social media in mind, so that travelers could take photos and share them instantly online. Tourists are taken to [Instagram](https://www.trendhunter.com/trends/winery-experience)-worthy locations like Table Mountain and the Bo Kaap district in WiFi-equipped cars, so that followers and family members can share in the travel experience in real-time, without having to wait until the next time travelers happen upon a WiFi hotspot.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 60% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Why This Trend Is Growing

- **Wifi-enabled Travel Tours:** Disruptive innovation opportunity: Develop more travel tours that offer WiFi connectivity for instant photo sharing to cater to the growing demand of social media-savvy travelers.
- **Social Media-inspired Travel Experiences:** Disruptive innovation opportunity: Create travel experiences and itineraries that are designed for optimal social media sharing, allowing travelers to capture and upload their adventures in real-time.
- **Instagram-worthy Tourist Destinations:** Disruptive innovation opportunity: Identify and promote unique and visually stunning locations to attract tourists seeking to capture and share captivating moments on social media platforms.

### Industries Being Reshaped

- **Travel and Tourism:** Disruptive innovation opportunity: Incorporate WiFi services and features into travel packages to enhance customer experience and foster seamless connectivity while exploring new destinations.
- **Wireless Technology:** Disruptive innovation opportunity: Develop WiFi solutions and infrastructure specifically tailored for the travel and tourism industry to enable uninterrupted internet access for on-the-go travelers.
- **Social Media and Digital Marketing:** Disruptive innovation opportunity: Offer specialized social media and digital marketing services to travel companies, helping them leverage the power of instant photo sharing and real-time updates for greater brand exposure.

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