# Promotional Metaverse Experiences Warner Bros. Debuts [Beetlejuice] Escape the Afterlife on Roblox By Kalin Ned | Published 2024-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/escape-the-afterlife References: [businesswire](https://www.businesswire.com/news/home/20240805864842/en/)  [Warner Bros. Pictures](https://www.trendhunter.com/trends/limited-edition-fanta-flavor) has introduced a new interactive experience on [Roblox](https://www.trendhunter.com/trends/metaverse-billboard) called '[Beetlejuice] Escape the Afterlife.' This branded activation is designed to immerse fans in the world of the iconic movie Beetlejuice while promoting the upcoming sequel. Created in collaboration with [Sawhorse](https://www.trendhunter.com/trends/paris-hilton-1), the [Beetlejuice] Escape the Afterlife experience allows users to explore various settings from the film, interact with characters, and even purchase movie tickets through a virtual Fandango box office. The last feature is a first for the Roblox platform. This innovative integration of commerce into the gaming experience aims to engage both longtime fans and new audiences while providing a unique way to connect with the Beetlejuice franchise. The ability to explore a beloved cinematic universe in an interactive format, coupled with the option to purchase tickets directly within the game, makes this offering both fun and practical. Image Credit: Warner Bros. Pictures ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 91% | Activity: 94% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive-branded Activations:** Experiences like '[Beetlejuice] Escape the Afterlife' enable brands to create immersive environments that deepen fan engagement on digital platforms. - **Virtual-ticketing Integration:** Introducing features like purchasing movie tickets through virtual environments allows for seamless commerce opportunities directly within entertainment experiences. - **Metaverse Marketing Campaigns:** Utilizing platforms like Roblox for promotional activities paves the way for innovative marketing strategies that blend digital interaction with real-world products. ### Industries Being Reshaped - **Entertainment:** The crossover between cinema and virtual worlds opens up new avenues for film promotion and audience engagement. - **Gaming:** Integrating commercial functionalities into gaming platforms presents new revenue streams and enhanced user experiences. - **Retail:** Embedding virtual storefronts within interactive experiences innovates traditional retail models, introducing novel purchasing pathways. ## Related on Trend Hunter - [Horror-Comedy Film Experiences](https://www.trendhunter.com/trends/beetlejuice-beetlejuice-afterlife-experience.md) - [Immersive Superhero Attractions](https://www.trendhunter.com/trends/superman.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md) - [Haunting Film-Based Experiences](https://www.trendhunter.com/trends/deetz-residence.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md) - [Ghoulish Metaverse Games](https://www.trendhunter.com/trends/monster-high-roblox.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Collaborative Streaming Game Experiences](https://www.trendhunter.com/trends/netflix-and-roblox.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md)