# Promotional Escape Rooms This Escape Room Challenge Highlights a New Norwegian Airlines Route By Laura McQuarrie | Published 2016-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/escape-room-challenge References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-alcatraz-inspired-escape-room-highlights-norwegians-new-route/brands/article/1400118) & [norwegian](http://www.norwegian.com/uk/) Westfield London is now host to a [temporary escape room challenge](https://www.trendhunter.com/trends/the-room-by-gentle-monster) from Norwegian airlines that showcases a [new route from London Gatwick](https://www.trendhunter.com/trends/holidata-lounge) to Oakland International Airport in San Francisco. The 'Escape from being Alcatrapped' experience gives teams 15 minutes to search for clues and solve puzzles in an Alcatraz-inspired environment that will lead to their release. Teams that are successful have the chance to win tickets for this new route to San Francisco. This stunt is a literal take on the kind of escapism from daily life that travel can deliver and challenges people to try for a real-world overseas escape from the busy city of London. [Escape room challenges](https://www.trendhunter.com/trends/lego-code-break) of this kind have become extremely popular over the last few years and many of them are known to be incredibly difficult to solve. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 80% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Promotional Escape Rooms:** Companies can create immersive escape room experiences as a marketing tool to promote new products or services. - **Brand Collaborations with Escape Rooms:** Companies can partner with popular escape rooms to create unique experiences that showcase their brand and increase customer engagement. - **Travel-themed Escape Rooms:** Escape rooms inspired by different travel destinations can be used to promote tourism and attract travelers to new destinations. ### Who This Affects Most - **Marketing and Advertising:** Using escape rooms as a promotional tool can create new and engaging advertising opportunities for companies. - **Entertainment:** Escape rooms are becoming an increasingly popular form of entertainment that can be enjoyed by individuals or groups of people. - **Tourism:** Travel-themed escape rooms can be used to promote tourism and attract visitors to new destinations. ## Related on Trend Hunter - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [Immersive Art Escape Rooms](https://www.trendhunter.com/trends/daydream-adventures.md) - [Antihero Escape Rooms](https://www.trendhunter.com/trends/deadpool-wolverine2.md) - [Floating Escape Rooms](https://www.trendhunter.com/trends/floating-escape-room.md) - [Point-and-Click Escape Games](https://www.trendhunter.com/trends/escape-room-phantom-train.md) - [Major International Airport Pop-Ups](https://www.trendhunter.com/trends/popups-at-airport-hubs.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md)