# Child Refugee-Focused Commercials The Escape Robot Ad Presents a Powerful Message By Justin Lam | Published 2018-02-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/escape-robot-ad References: [adweek](http://www.adweek.com/creativity/how-would-a-robot-process-the-trauma-of-war-this-powerful-ad-shows-us/) & [youtube](https://www.youtube.com/watch?v=v_qxc815IRA) The Escape Robot ad from charity organization War Child U.K. is an incredibly inventive ad that tackles the issue of mental health and psychological well-being of child survivors of war. The ad was created by Raw London and was directed by Thomas Paul Martin. In the short commercial, viewers follow a naive robot protagonist as it makes its way through life in displacement. The upbeat music used in the spot adds a sense of gentle comedy, but also undercuts the [darker tones](https://www.trendhunter.com/trends/the-power-of-wishes) of the expressed in Escape Robot and strengthens the ad's revealing ending. The Escape Robot ad was first conceived by Martin after being presented with War Child U.K's proposal to launch a [multi-platform, digital-led engagement campaign](https://www.trendhunter.com/trends/humane-world-for-animals) on the issue of mental health and psychological support. The powerful ad packages the message of War Child's topic of interest in a way that does not feel like a guilt trip. Instead, Escape Robot plays with a [dystopian scenario](https://www.trendhunter.com/trends/anthropic-super-bowl) to create something that is fully captivating and tugs on viewers' understanding of humanity. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 10% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Why This Trend Is Growing - **Child Refugee-focused Commercials:** Opportunity for creating impactful commercials that raise awareness about the mental health and well-being of child survivors of war. - **Inventive Advertising Approaches:** Opportunity to use innovative storytelling techniques, such as using a naive robot protagonist, to deliver powerful messages and engage viewers. - **Multi-platform, Digital-led Engagement Campaigns:** Opportunity to launch campaigns that leverage various digital platforms to increase awareness and support for mental health and psychological well-being of child survivors of war. ### Industries Being Reshaped - **Charity and Non-profit Organizations:** Opportunity to collaborate with charity organizations like War Child U.K. to create impactful advertising campaigns that address social issues. - **Film and Media Production:** Opportunity for filmmakers and directors to use their creative skills to raise awareness about important topics like mental health and the needs of child survivors of war. - **Digital Marketing and Advertising:** Opportunity for digital marketing agencies to support multi-platform, digital-led campaigns that focus on the psychological well-being of child survivors of war. ## Related on Trend Hunter - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Heartfelt Adoption Campaigns](https://www.trendhunter.com/trends/homecentre-thehomecoming.md) - [AI-Based Children Companions](https://www.trendhunter.com/trends/robin-the-robot.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md)