# Top 4 Escalator Ads Including Kingdom Pizza Under Your Feet By Ayman | Published 2008-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/escalatorvising-pizza-ads References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/creative-escalator-ads.html) We spend quite a while at malls and airports standing on escalators. Advertising agencies are starting to tap into this source with creative campaigns right under your feet. “Want [extra cheese pizza](https://www.trendhunter.com/trends/regionspecific-pizza)? Just get over here!” that’s the tagline used in this [creative escalator based ad campaign](https://www.trendhunter.com/trends/oreo-walks) for Kingdom Pizza. Pizza slices are strategically placed at the edges of adjacent escalator steps with melted extra cheese effect stretching between them. The cool campaign was created by JWT a=vertising agency, Beijing, China with art direction by Chris Yan. See more [creative 3-D advertising campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 78% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Interactive Escalator Ads:** Opportunity for advertisers to engage with consumers in a unique and unexpected way by utilizing escalators as a medium for interactive advertising. - **Location-based Ads:** Potential to deliver targeted advertisements to consumers based on their physical location, such as malls and airports, where escalators are commonly found. - **Creative Advertising Strategies:** Innovation in advertising tactics, such as placing pizza slices on escalator steps, to capture audience attention and create memorable brand experiences. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies to explore new mediums and create innovative campaigns that can leave a lasting impression on consumers. - **Retail:** Possibility for retailers to leverage escalator advertising to promote products or special offers within shopping malls, increasing visibility and foot traffic. - **Hospitality:** Potential for hotels and restaurants located in airports to utilize escalator ads as a way to attract hungry travelers and promote their services in a visually striking manner. ## Related on Trend Hunter - [Deceptive Pizza Campaigns](https://www.trendhunter.com/trends/pizza-hut-frozen-pizza.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Hong Kong Pizza Popups](https://www.trendhunter.com/trends/pop-up-pizza-hut.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Timely Delivery-Centric Billboards](https://www.trendhunter.com/trends/pizza-pizza-4.md) - [Pizza Craving Campaigns](https://www.trendhunter.com/trends/emergency-pizza.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Value-Driven QSR Campaigns](https://www.trendhunter.com/trends/who-likes-pizza.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)